News for the Hospitality Executive
California Hotel & Lodging Association Launches
Google Analytics Seminar Series
Presented by Vikram Singh of Evision Worldwide
|SACRAMENTO, CA - September 25, 2009 - The California Hotel
& Lodging Association (CH&LA) announces a seminar series entitled,
"Demystifying Google Analytics" presented by Vikram Singh, CEO of Evision
Worldwide designed to help hoteliers attract more guests by improving their
web site and marketing programs.
The seminars - scheduled in San Diego, Los Angeles, Santa Barbara, and San Jose - cover all levels of information and have an interactive format, useful for hotel managers who are experienced and want to receive some expert tips as well as to those new to analytics reviews. Attendees are guaranteed to return to work with skills they can immediately use.
"In these economic conditions, we want to provide the lodging industry with tools they can use to convert web site visitors to actual guests," stated Lynn Mohrfeld, CH&LA's President & CEO. "Vikram is an expert at web site optimization and uses his hotel management background to present concepts simply and provide strategic tools for immediate implementation."
Seminar Schedule and Registration
Registration fee is $39 for CH&LA members and $59 for non-members (San Jose location is free). To register visit www.calodging.com or call Jennifer Flohr, Events Director at 916-554-2667. The upcoming Google Analytics seminars are scheduled as follows:
September 28, 2009About CH&LA
The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its 1,800 members, which comprise approximately 175,000 guest rooms, include all segments of the lodging industry including the California Association of Bed & Breakfast Inns - California?s largest association of professional innkeepers and certified bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at www.calodging.com.
About the Presenter - Vikram
As a hotel school graduate with experience in multinational hotel corporations, Vikram is uniquely qualified to bridge the gap between technology and the lodging industry and he's very comfortable addressing the questions and needs of a hotel marketing team.