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California Hotel & Lodging Association Launches
Google Analytics Seminar Series

Presented by Vikram Singh of Evision Worldwide

SACRAMENTO, CA - September 25, 2009 - The California Hotel & Lodging Association (CH&LA) announces a seminar series entitled,  "Demystifying Google Analytics" presented by Vikram Singh, CEO of Evision Worldwide designed to help hoteliers attract more guests by improving their web site and marketing programs. 

The seminars - scheduled in San Diego, Los Angeles, Santa Barbara, and San Jose - cover all levels of information and have an interactive format, useful for hotel managers who are experienced and want to receive some expert tips as well as to those new to analytics reviews.  Attendees are guaranteed to return to work with skills they can immediately use.

"In these economic conditions, we want to provide the lodging industry with tools they can use to convert web site visitors to actual guests," stated Lynn Mohrfeld, CH&LA's President & CEO.  "Vikram is an expert at web site optimization and uses his hotel management background to present concepts simply and provide strategic tools for immediate implementation." 

Seminar Schedule and Registration

Registration fee is $39 for CH&LA members and $59 for non-members (San Jose location is free).  To register visit or call Jennifer Flohr, Events Director at 916-554-2667. The upcoming Google Analytics seminars are scheduled as follows:

September 28, 2009 
San Diego Marriott Gaslamp Quarter
660 K Street, San Diego, California

September 29, 2009 
Holiday Inn Torrance Hotel
19800 South Vermont, Torrance, California

September 30, 2009
Fess Parker's Doubletree Resort
633 East Cabrillo Boulevard, Santa Barbara, California

Northern California Hotel & Lodging Conference
October 1, 2009 
Doubletree Hotel San Jose
2050 Gateway Place, San Jose, California

About CH&LA
The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its 1,800 members, which comprise approximately 175,000 guest rooms, include all segments of the lodging industry including the California Association of Bed & Breakfast Inns - California?s largest association of professional innkeepers and certified bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at

About the Presenter - Vikram Singh
Vikram is a passionate online marketing strategist, entrepreneur, educator and advisor. During his career, he has created winning online business strategies and comprehensive internet marketing plans for clients in several industries, including hospitality and travel, retail, and real estate. 

As a hotel school graduate with experience in multinational hotel corporations, Vikram is uniquely qualified to bridge the gap between technology and the lodging industry and he's very comfortable addressing the questions and needs of a hotel marketing team. 


Tiffany Petty
Tel. (916) 554-2665

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