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Amsterdam, the Netherlands, July 13, 2009. Xotels announces the choice of ZDirect as the preferred eCRM solution to offer its European hotels. Comments Patrick Landman of Xotels, “We have chosen to partner with ZDirect as our eCRM provider for our hotel clients in Europe as they are specialized in the hospitality industry. There are many general customer relationship systems available, but the hotel industry is very particular and requires a provider that understands its unique requirements.” “ZDirect’s years of experience in this field gives the ZMail email marketing system a big advantage over other software,” he adds. According to Hayes Thomas, ZDirect’s CEO, “We are extremely excited about working closely with Xotels to provide seasoned functionality that improves a property's bottom-line and simultaneously enhances the guest experience.” Mr. Landman continues, “We also selected ZDirect due to the integration with many PMS systems. And with the de-duplication engine, it even cleans up the guest history mess you will find in most PMS’s. Their system is unique and meets the needs of hoteliers to connect with current clients and potential ones, increasing guest loyalty, repeat factor and your look to book ratio.” About Xotels Xotels is a hotel management and marketing company specialized in internet marketing, internet distribution and revenue management. We offer hotel management services, outsourcing, consulting and technology solutions for hotels. Xotels, creative minds in hotel management and marketing.  Based in Miami, Florida, ZDirect, Inc. is the
preeminent provider of electronic
marketing and eCRM solutions for the hospitality and resort industry.
For
ZDirect’s product offering, the company takes email communication
technology to
a whole new level of effectiveness by giving hotel managers a powerful
way to
impact relationships with their previous guests and inquiry base.
ZMail’s suite
of tools empowers professional property managers to streamline their
entire
electronic and CRM marketing efforts. With ZDirect’s patented ZMail
technology
and expertise, hoteliers are able to centralize all their databases,
send
“intelligent,” targeted, highly personalized emails to their guests and
subscriber list, and when they book, automatically send pre-arrival and
post
departure emails. The ultimate goal: convert leads and previous guests
into
long term loyal customers. The result is new revenue captured, stronger
customer loyalty, expanded customer base, and increased return on
investment
through the reduction of traditional marketing costs via measurable
electronic
marketing.
ZDirect
is an Enterprise Email Service Provider
(ESP) specifically for Hotels and Resorts and the ideal solution for
management
companies that require cutting edge features, solid integration and
professional services. |