"Realistic expectations are the key to formulating a plan that will grow revenue in 2010," says Carol Verret.  "Fortunately, there are some bright spots in projecting growth in several market segments provided that they are approached creatively and include metrics for the ROI in revenue management and sales initiatives."

In this web cast we will explore the issues and trends to take into consideration during the planning process in the following areas:

• Economic Recovery:  What is recovery likely to look like in 2010?   When will it begin for the key areas of importance to the Hospitality Industry?  When can we expect rates to recover?
• Market Share, Rates and REVPAR:  Matching the expectations of owners to the reality of the market and the economy will be key.  Balancing market share and rates in order to maximize REVPAR will be the ultimate balancing act.
• Meetings:   What are the trends in the meetings market?  What will be the expectations of planners in hotel selection?  Will the AIG effect wear off or is it the �new normal? 
• Leisure:  This segment is highly dependent on consumer confidence and the unemployment rate.  What will be the trends going forward for this important segment?
• Social Media:  The implementation of social media strategies is more important now than it was last year.   Developing a social media plan that will produce results by market segment will be critical.

This web cast should be attended by sales and marketing professionals as well as revenue managers, GMs and anyone else involved in the planning process for 2009.
 

On July 31 we will be conducting a web cast on Social Media as a Sales Tool.  Click here if you want to receive the press release for that web cast. 

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on http://www.carolverret.net/. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit http://www.hotelsalesblog.com/.