News for the Hospitality Executive
Travel Intelligence Group Partners With RateTiger
to Enhance Competitive Positioning
Online travel provider benchmarks
London, 1 July 2009: The Travel Intelligence Group (TIG) has implemented market-leading benchmarking solutions to increase the competitiveness of the hotel products it offers.
The online distributor of boutique and luxury hotels has subscribed to RTWeb from provider RateTiger. The RTWeb application collects data in real-time to ensure information is relevant and representative of current market conditions. It allows internet travel providers to compare hotel offerings for listed properties across various distribution platforms.
The Travel Intelligence Group has currently enlisted 400 hotel properties which need to be benchmarked across six channels and three geographical regions. The partnership with RateTiger will enable Travel Intelligence to benchmark its website against direct competitors (other TPIs) and thus ensure it retains its competitive position in the market place.
Marin Muyser, CEO of the Travel Intelligence Group, explained the decision: “We have seen business considerably increase over the past 12 months, making it more essential than ever to benchmark individual properties as well as monitor our online traffic and competitors’ offerings.”
He continued: “Today, it is critical that our hotel partners adhere to rate parity. In today’s market, without benchmarking it is impossible for us to ensure optimal product positioning, and, therefore, guarantee a competitive offering to our customers. RateTiger has proven that it can provide intelligent products to police rate parity, and RTWeb reduces manual checks and balances. Now we can take a more holistic view of the luxury online market place and ensure we offer consumers a competitive product.”
Online hotel bookings in 2008 represented 26% of the travel buying market, and with hundreds of TPIs across the world offering products to consumers, the internet has become an increasingly competitive sales platform.
Sascha Hausmann, RateTiger COO said: “Online businesses cannot expect to get buyers so easily anymore without doing their homework. Hoteliers and consumers are becoming intelligent in the way they make use of the internet and it is essential TPIs understand precisely what their competitors and customers are doing. Travel Intelligence can now take advantage of online real-time data that can help them make strategic decisions quickly and confidently.”
About the Travel Intelligence Group [TIG]
Travel Intelligence is the ultimate one-stop shop for finding and booking your perfect hotel. It offers the most comprehensive global collection of chic, boutique and luxury hotels, with reviews, articles and insider knowledge from a network of professional travel writers. This team of special agents roams the globe, reporting back with the latest travel news, articles and hotel reviews. With their help, TI covers the world from Barcelona to Benin, and gets the inside story on the very best places to stay from chic boutique hotels in Paris to the finest luxury hotels in London – and everywhere in between.
RateTiger, by eRevMax Inc., has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. Operating in 60 countries and 415 cities across the world RateTiger has become the industry-wide benchmark for managing online distribution. A Platinum European Seal of E-Excellence for the marketing of innovation award-winner, the RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market.
RateTiger is headquartered in New Jersey, U.S., EMEA HQ in London, UK, technical development center in India and six offices in mainland Europe. RateTiger employs more than 170 people across the globe. RateTiger is rapidly expanding across the European and American markets. For more information please visit http://www.ratetiger.com
Marin Muyser, The Travel Intelligence Group
|Also see:||Trust International Signs Deal With Rate Tiger To Connect Hotel Brands with 400+ Travel Channels Worldwide / June 2009|
|RateTiger to Present at HITEC 2009 Roundtable / June 2009|
|RateTiger Retains Integration Leadership With 400 Actual Connections; RateTiger leads with largest number of website integrations / June 2009|