News for the Hospitality Executive |
Seven Multifamily Housing Operators Tap Rainmaker
LROTM
Revenue Optimization System
The economy may be down,
but
interest in lease-rent revenue optimization system is up
->
ATLANTA, GA - July 21, 2009 – The
Rainmaker Group, the world leader in automated revenue
management software and services to the multifamily
housing industry for total
property profitability, announced seven operators recently selected
the LRO lease
rent
options system. The new implementations across a wide range of
communities
send a clear message that the industry is increasing its reliance on
rent
optimization technology in the current economic climate.
Rainmaker’s
LRO is the most widely installed multifamily housing revenue management
system with a total of 29 companies using the system to optimize
lease-rents. . Multifamily companies implementing and pilot testing Rainmaker LRO include:
Rainmaker’s LRO optimizes pricing for over 500,000 multifamily housing units and delivers rent lifts of 3 to 5 percent for many of the largest companies. A True Revenue-Optimized Model"LRO is a true ‘revenue-optimized’ model focused more on maximizing rental income rather than just occupancy,” said Steve Donohue, president for BH Management Services, Inc. “We did an evaluation of the other provider and determined that its model generated more occupancy but didn’t generate the rent growth we would have expected, thus the reason for BH choosing LRO as our preferred provider for yield management.” A Better Handle on Rates and Demand Forecasts The LRO system develops optimized pricing recommendations for dozens of unit types based on hundreds of factors that influence rate setting, including:
About Rainmaker Group
The Rainmaker Group also provides revenue management for more than 80,000 rooms in the gaming hospitality industry. Rainmaker implements and supports the revolution product suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers and developing more effective business processes. Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. |
Contact:
The Rainmaker Group
Julie Keyser-Squires, APR Softscribe Inc. Julie(at)softscribeinc.com (404)256-5512 http://www.softscribeinc.com http://www.marketingsnacks.com
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