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Noble Investment Group Completes Comprehensive Upgrade
of the Hilton Birmingham Perimeter Park in Alabama

$7 Million Enhancement Includes the Addition of Steele's Restaurant

ATLANTA, July 30, 2009 - Privately held Noble Investment Group ("Noble"), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the completion of a comprehensive $7 million renovation to the Hilton Birmingham Perimeter Park. The hotel enhancements incorporate upgrades to all of the Hilton's 205 guest rooms and its 10,000 square-feet of event and meeting space. Hilton also unveiled Steele's, a contemporary upscale dining experience serving breakfast, lunch and dinner.

"The Hilton Birmingham Perimeter Park has been a strong partner of ours for many years," said James H. Smither, president of the Greater Birmingham Convention and Visitors Bureau. "Their significant multi-million dollar upgrade brings even greater appeal to the 280 corridor as a destination for business and leisure travelers. We congratulate the Hilton on adding 'the spirit of hospitality' to our community."

Additions to the Hilton's guest rooms include granite foyers and wood crown molding, new 37" flat screen televisions, Hilton's acclaimed Serenity Bedding, and enhanced work areas with ergonomic desk chair.
Guest bathrooms feature new tile, vinyl and upgraded lighting fixtures to complement the guestroom's decor. Guests are treated to Hilton Serenity Bath Collection featuring Crabtree and Evelyn's LA Source bath amenities. The Hilton also introduces its new Executive Lounge, accented with warm earth tones and featuring complimentary hot and cold breakfast selections and weekday evening hors d'oeurves.

"The Hilton's revitalization furthers the property's ability to offer first class accommodations and fine dining in this dynamic city of upscale office, entertainment and retail offerings," said Paul Burke, a Noble principal and executive vice president of operations.

"Noble's dedicated teams of service-focused professional's are driven to fulfilling their mission of being an intricate part of the vibrant Birmingham community."

Steele's features upscale dining with a contemporary Southern flair. A beautiful custom granite buffet area features a made-to-order omelet station and also highlights the Hilton Breakfast Buffet served daily.
Executive Chef Joe Sciarrotta has an extensive background in upscale dining, full service catering and private chef experience and received his culinary degree from The Culinary Institute of America.

Also new to the Hilton Birmingham Perimeter Park team is Director of Sales, Jim Coffey. "I am very excited about this opportunity with a first class organization in Noble and this highly regarded hotel," says Mr. Coffey. "With its comprehensive reinvention, the Hilton Birmingham Perimeter Park is now the central meeting place of activity - whether for evening cocktails and dinner at Steele's, business travel, or large and small meetings and conferences."

The Hilton Birmingham Perimeter Park is located on the Highway 280 corridor, at interstate I-459 in Birmingham, Alabama. For more information, visit

About Noble Investment Group
Noble Investment Group is an investment management fiduciary organization that specializes in the lodging and hospitality real estate sector. Through its private equity real estate funds, Noble is a value-added, active investor in hotels and resorts throughout the United States. Noble and its predecessors have realized superior risk-adjusted returns while acquiring and developing over $2 billion in lodging and hospitality assets. The organizations current discretionary private equity fund represents $310 million of equity commitments.

Noble Management Group is an award winning operator of more than 8,500 hotel and resort guest rooms, convention and conference centers with approximately 1,000,000 sq. ft. of meeting space, day and resort spas, upscale restaurants, and branded retail coffee stores. Noble's mission is to be the most respected hospitality organization in the United States, as measured by the loyalty of our team members, our customers, our financial stakeholders and the communities in which we live and operate.


Bonnie Herring
Noble Investment Group


Also See: Noble Prepares the 220- room Marriott City Center Hotel in Macon, Georgia for Fall 2009 Opening; David Rosenberg Named General Manager and Pat Horan Named Director of Sales / May 2009l

Noble House Reopens the 406 room Riviera Resort & Spa; Noble Spends $70 million to Reinvent the Classic Mid-century Style of the Resort Built in 1958 / October 2008

Noble House Hotels and HBF Holdings Acquire the 475 room Palm Springs Riviera Resort & Racquet Club; Hotel Closes for Ambitious 18 month $50 million Renovation / May 2006

Noble House Appoints Brett Schoenfield to General Manager of the Palm Springs Riviera Resort & Spa; The Iconic Resort Currently Closed and Undergoing $70 million Renovation / March 2008

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