New York, NY � July 29, 2009 � Hospitality eBusiness Strategies
(HeBS), the hospitality industry's leading full-service Internet marketing
and direct online channel strategy firm, proudly announces the launch of
the Hotel Indigo Chelsea website, http://www.IndigoChelsea.com.
HeBS applied industry�s best practices in order to develop a top revenue
and lead-generating website, and position Hotel Indigo New York City-Chelsea
as the premier boutique hotel in Manhattan�s stylish Chelsea neighborhood.
Hotel Indigo New York City-Chelsea is already reaping the rewards from
their new website, in the form of online bookings and lucrative group leads.
HeBS strategically designed the www.IndigoChelsea.com website to be user-friendly,
booker-friendly, customer-interactive friendly, and search engine-friendly,
thus meeting all four requirements for a robust revenue-generating hotel
website.
�We are very excited about the newest addition to the Hotel Indigo brand,
Hotel Indigo New York City-Chelsea and its recently launched website. We
wanted a website that has a unique design, is well optimized for the search
engines, easy to navigate, and a producer of significant online revenues
and meeting/group leads�all while encompassing the vibrant destination
that is Chelsea. This website accomplishes all of those things." said Stephen
Redford, Director of Sales and Marketing for Hotel Indigo New York City-Chelsea.
Here are some of the innovative features of the newly designed website:
-
Unique design with a modern look and feel consistent with the Hotel Indigo
brand
-
Rich visual content, including Flash animations and visual gallery
-
Easy to use, consistent tiered navigation addressing all of the hotel�s
key customer segments
-
Rich textual and destination content on the website
-
Website optimized for premier placement on the search engines
-
Comprehensive travel guide for Chelsea New York City, and the surrounding
areas
-
Interactive mapping and hotel directions using Google Maps API
The website targets all important Hotel Indigo New York City-Chelsea key
customer segments including leisure and business travelers looking for
boutique accommodations in Chelsea. It also targets meetings, event and
group planners looking for a unique hotel experience. Additionally, the
website has a special section for Priority Club Members or those interested
in joining the Priority Club and earning points to be used at worldwide
hotels.
According to Max Starkov, HeBS Chief eBusiness Strategist, "We are thrilled
to be a part of this exciting project! HeBS� overall goal was to build
an award-winning, search engine-optimized, cost-effective and revenue-generating
website for Hotel Indigo New York City-Chelsea. We are convinced that the
recently launched website, paired with a comprehensive Internet marketing
strategy, will immediately influence the hotel's success and produce incremental
revenues and remarkable ROIs. This is especially important in this economic
environment and at this crucial time, when the hotel has just opened its
doors.�
About HeBS
Hospitality
eBusiness Strategies, Inc. (HeBS) is the industry�s leading full-service
Internet marketing and strategy firm for the hospitality and travel verticals.
Based in New York City, HeBS has pioneered many of the "best practices"
in hotel Internet marketing, website design + optimization, and direct
online distribution. HeBS specializes in helping travel suppliers and hoteliers
build and enhance their direct Internet marketing and distribution strategy,
boost their Internet marketing presence, establish interactive relationships
with their customers, and significantly increase direct online bookings
and ROIs. The firm brings a unique perspective to the industry, gained
through working with over 500 travel and hospitality companies including
major brands, independent hotels, casinos, convention bureaus and hotel
management companies worldwide. Find out more about HeBS at http://www.hospitalityebusiness.com
or by email at [email protected].
About Hotel Indigo Chelsea
Hotel Indigo Chelsea (http://www.indigochelsea.com)
is a brand new boutique hotel in the Chelsea section of Manhattan, New
York. The hotel offers modern accommodations including two penthouse suites,
a rooftop bar and restaurant and ample meeting space in an environment
based on balance and organic design. As the newest addition to the Chelsea
Flower District, Hotel Indigo Chelsea is surrounded by rows of compelling
art galleries, the best in fine dining and nightlife, renowned theatre,
and chic boutiques, creating the ideal setting for a refined and relaxing
New York travel experience. For the business traveler, Hotel Indigo Chelsea
is at the heart of it all, conveniently located near the Jacob Javits Convention
Center, Penn Station, and Madison Square Garden. |