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HSMAI Aims to Establish Sydney Chapter

23 July 2009 - MELBOURNE – Friends of HSMAI (Hospitality Sales & Marketing Association International) enjoyed a great night on Wednesday, July 1, 2009, at the Sydney Harbour Marriott with the launch of the association in Australia. Over 55 Sydney sales and marketing professionals from within the hospitality and tourism industries joined together to enjoy the drinks and hors d’oeuvres, sponsored by the Sydney Harbour Marriott, to hear more about HSMAI in the Asia Pacific Region.

Bernadette Dennis, Managing Director of HSMAI Asia Pacific addresses the first meeting for prospect HSMAI members held in Sydney, Australia on 1st July 2009

Jennifer Brown of the Sydney Harbour Marriott, the venue sponsor.
“HSMAI provides all sales and marketing professional with education, career development and networking opportunities” said Bernadette Dennis, MD of HSMAI Asia Pacific, during her presentation.
“With the current economic climate, it is even more important to make sure that we keep current on trends and innovations in the industry and membership to the only global professional organisation for sales and marketing provides this opportunity. HSMAI has numerous online communications with podcasts and webinars, series of reviews and industry white papers, plus seminars, workshops and conferences, which are all available to members in the Asia Pacific Region”.
During the past few years, HSMAI Asia Pacific chapters have been established in Singapore and Hong Kong. The proposal is to establish a chapter in Sydney by the end of 2009 and this will require a membership platform of 25 HSMAI members in Sydney. During the launchevening there were many “expressions of interest” and a meeting will be scheduled for all interested parties within the month.

The Sydney Harbour Marriott provided a wonderful venue for the evening and Ms Dennis especially thanked Ms. Jennifer Brown, General Manager of the hotel for her support and commitment to HSMAI Asia Pacific.
The HSMAI event will be followed by a meeting on Thursday, August 6, 2009 to decide next steps with the development of a chapter of HSMAI Asia Pacific in Sydney. The location is The Marque Hotel Sydney, Cnr of George and Quay Streets, Railway Square, Sydney NSW 2000 Telephone 61 2 9212 2544. The meeting commences at 5:30 PM and interested parties are welcome to attend.

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide. HSMAI's Americas Region, headquartered in McLean, VA, consists of 40 chapters. HSMAI's European Region, headquartered in Oslo, Norway, consists of five national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, has chapters in Singapore, Hong Kong/Macau. Chapters are also under development in Abu Dhabi and Dubai. Visit for more information. 

Illka Gobius
Tel +65 9105 8268
Fax +65 6728 3820


Also See: HSMAI'S Affordable Meetings® National Celebrates 20 Years; Welcomes Jonathan Tisch as Keynote Speaker; Annual Conference and Exposition Features Second Annual Event Technology Expo, 42 In-Depth Educational Sessions and New Electronic Matchmaking Service "networkNow!" / July 2009

HSMAI Announces 2009 Adrian Awards "Call for Entries", Entry Submission Opens July 15 in Competition Honoring Travel Marketing Excellence / July 2009

Recap: HSMAI's Revenue Management & Internet Marketing Strategy Conference; Mark Robertson Named HSMAI Revenue Management Professional of the Year / July 2009

Changes in Communication, the Social Media Revolution, and Evolving Search Engine Optimization Forcing Marketers to Rethink How They Market Destinations and Hotels; Recap HSMAI-CHA Conference / January 2008

Recap HSMAI Hotel Sales Strategy Conference: Meeting and Event Professionals Tell Hotel Sales & Marketing Directors That Budgets Were Not Going Up and They Better Get Online for Both RFPs and Bookings / September 2007


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