News for the Hospitality Executive
Recap: HSMAI's Revenue Management & Internet Marketing Strategy Conference
Mark Robertson Named HSMAI Revenue
Management Professional of the Year
of Revenue Management and Internet Marketing Fields
MCLEAN, VA (July 06, 2009) – Revenue management and internet marketing professionals from across the hospitality industry convened at the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management & Internet Marketing Strategy Conference in Anaheim, Calif., for a day of in-depth discussions about how the two disciplines can work together to generate demand.
“Revenue management and internet marketing professionals are the new rock stars of the hospitality industry,” said Eric Pearson, Senior Vice President of Brand Performance, Americas, InterContinental Hotels Group, in his keynote presentation titled Real-Time Revenue Management. He added that, by working closely together, these teams can deliver tactical promotions, backed by concrete analytics that quantify success, to provide consumers with relevant offers in real-time and drive incremental revenue to hotels when they need it most.
Top discussions at the conference, co-located with HITEC 2009, focused on the heightened interdependence of revenue management and marketing. The day consisted of 12 breakout sessions that focused on the latest trends in both disciplines and explored revenue optimization, pricing, e-commerce and Internet marketing topics in the context of today’s challenging economic environment.
“Revenue management holds demand forecasts and marketing knows the customers, including their buying behavior and product preferences,” remarked Dr. Radhika Kulkarni, Vice President Advanced Analytics, SAS Institute Inc. in the breakout session Analyze That! The Heightened Interdependence of Revenue Management and Marketing.
A breakout session titled Social Media Strategies discussed the strategic
side of managing social media and explored issues such as best practices
for measuring ROI, engaging and disengaging in different online forums,
determining time and resource allocations, and policies for employees at
the corporate and property level. Panelist Darren Kelly, Vice
President of Social Media, The Search Agency, advised attendees to “take
advantage of all the sales, marketing and customer information that is
flowing through social media channels.”
|Also See:||Changes in Communication, the Social Media Revolution, and Evolving Search Engine Optimization Forcing Marketers to Rethink How They Market Destinations and Hotels; Recap HSMAI-CHA Conference / January 2008|
|Recap HSMAI Hotel Sales Strategy Conference: Meeting and Event Professionals Tell Hotel Sales & Marketing Directors That Budgets Were Not Going Up and They Better Get Online for Both RFPs and Bookings / September 2007|