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HSMAI'S Affordable Meetings® National Celebrates 20 Years;
Welcomes Jonathan Tisch as Keynote Speaker

Annual Conference and Exposition Features Second Annual Event Technology Expo,
42 In-Depth Educational Sessions and New Electronic Matchmaking Service "networkNow!"

MCLEAN, VA (July 13, 2009) The Hospitality Sales and Marketing Association International’s (HSMAI) Affordable Meetings® National celebrates its 20th year of providing a forum for planners, properties and suppliers to come together to do business, Sept. 9-10, 2009 at the Walter E. Washington Convention Center in Washington, DC.

“This year, HSMAI’s Affordable Meetings® National will deliver even more value to exhibitors and attendees alike,” says Mark Thompson, vice president of marketing for the Irving, Texas Convention and Visitors Bureau and HSMAI Americas board member. “All the strengths of the Affordable Meetings® shows are still there, but this year’s improvements will present even more of the latest technologies available to meeting planners.”

The event will feature keynote speaker Jonathan Tisch, chairman and CEO of Loews Hotels, who will present industry insights from his unique perspective.  His presentation will provide relevant insight into current trends and practices in the hospitality meetings industry and look into how the industry is impacted by global influences. Tisch was recently named recipient of the annual HSMAI Albert E. Koehl Lifetime Achievement Award for advertising and marketing at the 2008 HSMAI Adrian Awards.

Tisch has served at the U.S. Department of Commerce as a member of the U.S. Travel and Tourism Advisory Board and is the author of the national bestseller “The Power of We: Succeeding Through Partnerships” as well as the book “Chocolates on the Pillow Aren’t Enough: Reinventing through Customer Experience.”

Affordable Meetings® National and the second annual Event Technology Expo at Affordable Meetings® offers attendees the opportunity to choose from 42 educational seminars designed to offer in-depth coverage of important industry topics including budgeting, contracts, event planning and marketing. Attendees can also benefit from “networkNow!”, a new electronic matchmaking service that links meeting planners in attendance with the show’s exhibitors.

HSMAI’s Affordable Meetings® National and ETE educational session highlights include:

  • Communicating Across Generations to Drive Event Participation
Marilynn T. Mobley, Senior Vice President, Strategic Counsel, Edelman

From Gen-X to Boomers, attendees will learn the communication preferences of the different generations in today’s work place. They’ll gain an understanding of how these groups learn and what they do with their information.
  • Be on Your Best Cultural Behavior
Colleen A. Rickenbacher, CMP, CSEP, CPC

Attendees will learn the etiquette and protocol necessary to do business in today’s global culture. This session will touch on everything from individual roles in business meetings to conversational tips.
  • Digging Your Own Foxhole in Cyberspace: How to Dodge the Legal Bullets
Jonathan T. Howe, Esq., President, Senior Partner, Howe & Hutton, Ltd.

A leading industry legal expert will bring attendees up-to-date on the many legal implications of using the Internet in events and meeting planning.
  • Must-Have Technology Resources for Your Next Event
Dave Edwards, CSEP, President, Dave Edwards Events Inc.  

There are many high-tech tools available to those planning events and meetings. Attendees will learn about the technologies that will ensure smooth execution at every step of the event planning process.
  • Get More Done! A Productivity Workshop with The Email Coach
Mike Song

This session, led by best-selling author Mike Song, “The Email Coach”, will help attendees save time and get more done with his tech tips and e-communication tools.
  • SEO and Social Media: The Impact on Event Marketing
David Serino, e-Strategist/Founder, Gammet Interactive, LLC

The search engine landscape is continually changing and so is the impact of SEO on event marketing. Attendees will learn how their message and promotions are visible to the right people in the right numbers.
  • The Art of the Deal:  How Hotels Value Your Meetings
Tim and Jennifer Brown, Partners, Meetings Sites Resource         

In this interactive session, attendees will learn how to succeed and maximize results, regardless of shifts in the marketplace, including how to create an action plan and strategic negotiation process that will add value to meetings and the bottom line.
  • Women Taking the Lead:  Skills and Strategies for Leadership, Career Development and Debunking the "Myth of Balance"
Dr. Teena Cahill, Psychologist, Speaker, Author, Radio & TV Host, Wisdom and Beyond, LLC

This informative and inspiring program presented by a successful card-carrying member of the sandwiched generation includes experienced wisdom from text-book learning as well as real life living.

More than 1,700 attendees, representing meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors and the balance from government, non-profit, education, religious and medical/health care organizations, trade show management and the military, are expected to visit HSMAI’s Affordable Meetings® National and ETE 2009 show.  Attendance at HSMAI’s Affordable Meetings® National and ETE is free-of-charge for qualified meeting planners.

Booth space is still available at Affordable Meetings® National and ETE and can be obtained by contacting Craig Baker, account manager, J. Spargo & Associates, Inc., (703) 679-3942, e-mail: Attendee information for HSMAI’s Affordable Meetings® National and ETE is available by calling 800-564-4220.

About Event Technology Expo at HSMAI's Affordable Meetings® National
Event Technology Expo at HSMAI's Affordable Meetings® National is an exposition and conference addressing all aspects of technology as it relates to tradeshows, meetings, and special events.  The conference and expo offer attendees the opportunity to meet and do business with exhibiting companies, representing vendors of event technology applications and services.  Event Technology Expo at HSMAI's Affordable Meetings® National is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by J. Spargo & Associates, Inc. Visit for more information.

About HSMAI’s Affordable Meetings® National
HSMAI’s Affordable Meetings® National will once again offer attendees the opportunity to meet and do business with more than 450 exhibiting companies during a unique exposition that will showcase venues, products and services to help produce various types of meetings and events.  Year-after-year, the highly-acclaimed trade exposition is a main attraction for attendees looking to meet and network with knowledgeable suppliers who are determined to help produce valuable meetings and assist with purchasing decisions.  Exhibitors represent hotels and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, transportation companies, trade publications, software and audio/visual businesses, and other meeting and convention suppliers. HSMAI’s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by J. Spargo & Associates, Inc. Visit for more information.

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at

Rachel Rosenberg


Also See: HSMAI Announces 2009 Adrian Awards "Call for Entries", Entry Submission Opens July 15 in Competition Honoring Travel Marketing Excellence / July 2009

Recap: HSMAI's Revenue Management & Internet Marketing Strategy Conference; Mark Robertson Named HSMAI Revenue Management Professional of the Year / July 2009

Changes in Communication, the Social Media Revolution, and Evolving Search Engine Optimization Forcing Marketers to Rethink How They Market Destinations and Hotels; Recap HSMAI-CHA Conference / January 2008

Recap HSMAI Hotel Sales Strategy Conference: Meeting and Event Professionals Tell Hotel Sales & Marketing Directors That Budgets Were Not Going Up and They Better Get Online for Both RFPs and Bookings / September 2007


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