HEDNA is gathering the leading experts from the electronic distribution
world for this important meeting. At the meeting, attendees will learn:
10:00-11:00
Welcome Address and HEDNA Update - Ms. Melanie
Ryan, HEDNA President
HEDNA's mission is to increase hotel industry
revenues and profitability from electronic distribution channels and to
be the foremost travel industry association advancing hotel electronic
distribution. To accomplish that HEDNA relies strongly on the commitment
and support of member volunteers. These volunteers generously invest their
time and share their expertise by participating in HEDNA Committees. The
Committees address key challenges and develop solutions to them. Ms. Melanie
Ryan, HEDNA President, shares recent initiatives that HEDNA's Committees
have created. These initiatives have resulted in tangible deliverables
to the industry. She will also discuss the role HEDNA continues to play
in the ASPAC region at large.
11:00-11:15
Networking Break - Sponsored By Travelocity
11:15-12:15
The Crystal Ball: An Overview Of Industry Electronic
Market Performance And Opportunities For 2009-10
Mr. Paul Southey, Vice President Asia Pacific,
TravelClick Inc.
This session is not just about the latest trends
and statistics for the hospitality industry. Rather, this session will
give you key strategies and actions to consider to boost electronic RevPAR.
12:15-12:30
HEDNA Committee Updates- HEDNA Board member
UGI Presentation & Update - Laury Behrens,
Business Development & Corporate Project Director, Worldwide Payment
Systems
12:30-13:30
Lunch - Sponsored By Amadeus
13:30-14:30
Alternate Distribution Channels: How Can You
Make Your Dollar Count
Mr. Grant Colquhoun, Director of Hotels Asia
Pacific, Travelocity
Mr. Craig Hewett, Founder and Chief Commercial
Officer, Wego
The Asia Pacific region continues to benefit
from unprecedented growth in electronic booking volume through alternate
distribution channels. This interactive session will give you a better
understanding of these channels and how they can be used to deliver value
to hotels as well as improve overall sales and marketing spend effectiveness.
14:30-15:30
The Rule Of SEVEN: Tactics For Survival In A
Market Place
In today's challenging environment, "The Rule
Of Seven" brings to you a simple yet compelling approach to achieve market
dominance. Hear what our revenue management 'guru' has to say about SEVEN
-- Survival, Effectiveness, Versatility, and E-nnovatioN.
15:30-15:45
Networking Break - Sponsored by TravelCLICK
15:45-16:45
GDS - Growing My Market Share: What Now?
Changing consumer buying behaviour is driving
innovations in hotel technology. Find out how GDSs R&D investments
are helping the hotel industry adapt to new ways of selling and managing
operations. What are the key technology developments now and in the near
term? How will these developments help hotels grow their business? As an
emerging geographic market, the ASPAC region offers myriad opportunities
for hotels of all shapes and sizes. What are the trends and requirements
in new hotspots? How can hotels tap into this potential to grow their bookings?
16:45-17:00
Closing Remarks: Mr. Puneet Mahindroo, HEDNA
Board Member
17:00-19:00
Networking Reception
