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. and SoftBrands Commence Offering of Integrated
Software Suite Through New Global Technology Partnership

New fully integrated software platform combines Web booking engine, online rewards program,
rate assistant, integrated e-marketing tools, GDS connectivity, and channel management
solution for SoftBrands’ PMS clients

WINTER SPRINGS, FLA. — JULY 1, 2009 —, the originator of automated online channel management solutions for the worldwide hospitality industry, today announced the launch of a custom-developed integration platform for SoftBrands’ global property management systems (PMS), which include Epitome V3, V4 & V5, Medallion, and PORTfolio. Through the integration, SoftBrands’ PMS clients now have the ability to utilize’s full suite of automated distribution and reservation solutions, which include RoomRez, GDSConnect and the channel management system, to seamlessly connect the PMS to every electronic distribution source their hotel uses. 

“Property management systems are the best place to centralize and streamline operations because of the volume of information that can be fed into, and derived from a single database,” stated Ed St. Onge, president of “With this partnership, we now have the ability to pull rate and inventory settings directly from the SoftBrands PMS to push to all of our OTA and traditional wholesalers, which currently include 430 sites. We can also push reservations from any of our travel partners compatible with our rez-delivery product back to the PMS.  Our WBE and GDS can push and pull ARI and bookings seamlessly, so it is a very powerful and efficient operation.”

While many current SoftBrands clients already use for channel management distribution, the new integrated platform provides hoteliers with the ability to automate and create technological efficiencies that were not previously available. The integrated software suite consists of three additional products: RoomRez, a unique reservations technology for rates and inventory restrictions that is tied directly to a company’s or property’s website; GDSConnect, a two-way link from the PMS to the global distribution systems (GDS); and, the original channel management software with the industry’s largest number of connections to OTAs and third-party reservation services. 

“The addition of complementary specialized technologies to’s industry leading channel management solution has greatly expanded their capabilities,” stated Joseph Flynn, SoftBrands’ VP of sales for Americas, Europe and Africa. “This groundbreaking partnership affects the future of hospitality technology and most importantly provides important benefits for our clients. It has the potential to be one of the most significant, beneficial and technologically advanced integrations we’ve done, and I hope our clients closely examine the advantages our two solutions bring to their bottom line.”

The partnership with SoftBrands is a result of the two companies working closely together for several years in order to develop solutions that benefit their mutual clients. The partnership also represents an investment in continuing this relationship for future technology updates and upgrades. 

“At, we are focused on creating specialized technologies that meet the needs of hoteliers around the world, and our partnerships, like the one with SoftBrands, allow us to provide them with the most advanced and efficient solutions possible,” stated St. Onge. “That customer service mentality has always been a staple of our company and it is a philosophy that we share with SoftBrands and all of our technology partners.” 

For more information, please contact sales at +1 407.629.0900 (press 1), email or visit

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail:

About SoftBrands Hospitality
SoftBrands Hospitality ( provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel.  SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA. 

About SoftBrands 
SoftBrands, Inc is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products.  SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at

Since introducing the world’s first automated channel management solution in 2002, has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,500 hotels in 65 countries utilize’s advanced channel management software to streamline the distribution of rates and inventory to 430 forward distribution channels in multiple languages and 168 currencies.'s ASP web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. maintains regional offices in Asia Pacific, Europe, and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit


Debi Moses
Corporate Sales Manager
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
Tel: 407.905.0608


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