Hotel Online
News for the Hospitality Executive CEO to Participate with Expedia,
Orbitz and Starwood in Major Industry Event in September 2009


Miami, Florida – July 16, 2009 - The CEO of, Ashwin Kamlani, will be discussing the struggle between third party channels and hotels with the Chief Marketing Officer of Orbitz, the Senior VP of Lodging of Expedia, and the Senior Director of Global Online Sales & Distribution of Starwood Hotels & Resorts at the EyeForTravel’s Travel Distribution Summit conference being held in Chicago beginning the 16th of September.  The opening keynote session of the conference is entitled “The Distribution Landscape: Who's Running the Show Now - Suppliers or OTAs?”

“OTAs have significantly contributed to the distribution strategies of hotels by providing them the option of paying high commissions for capturing demand generated by multi-million dollar marketing campaigns and strong brands,” observes Mr. Kamlani. “However, there are many hotels that do not understand how to efficiently and effectively use the power of the OTAs.  Hotels that fill a room with an OTA customer when the same room could have been filled with a direct booking, are guilty of not managing their channels correctly and therefore are missing out on valuable revenue.”

Since’s objective is to provide hotels with a more cost effective method of obtaining comparison shoppers directly through their own websites, the discussion promises to be an interesting one.  For more information on the conference, please visit:

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About is a hotel referral website.  Founded by Danish entrepreneur Morten Sondergaard, it is the only hotel website where hotels can join for free and receive direct bookings without paying any fees or commissions. is a UK based company with offices in London and Miami.



Jenny Pimentel

Also See: Launches Pay Per Click Advertising for its Hotel Partners; Will Supercharge Efforts to Connect Hotel Partners with Consumers / April 2009

PhoCusWright Selects as Demonstrator at the Travel Innovation Summit on November 17, 2009 / March 2009 Unveils The World’s First Commission Free Online Distribution Model for the Hotel Industry / February 2009

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