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VFM Leonardo Launches VTV

 Educational video series featuring weekly interviews with hotel and travel industry experts goes live today with first episode ‘Merchandising Online – What and How?’ with David Attardi, B.F. Saul’s Director of E-Commerce and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer.
Toronto, ON, July 30, 2009 – VFM Leonardo, the leader in online visual content distribution for hotels, announces the launch of VTV -  a video blog where you will find short interviews with industry experts on the most important issues in online marketing,
e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.
Why VTV?
  • Quick, easy to digest 15 minute episodes
  • Latest insights, knowledge and learnings from industry experts
  • A new interview on a single topic every week
  • Tips on how to extract more value from your hotel’s presence online
Go to VTV »
Episode 1 LIVE

July 30th, 2009
Merchandising Online – What and How?
David Attardi, Director of E-Commerce, B.F. Saul
In this first episode of VTV, David Attardi shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to maximize revenue for B.F. Saul’s hotels.
Watch the Episode »
Upcoming Episodes

August 3rd, 2009
What is the Successful Hotelier Focused on Today?
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications Travel Research
August 10th, 2009
Experiential Marketing - What It Is and Isn't
Laurence Bernstein, Managing Partner, BC3 Strategies
August 17th, 2009
The New Luxury - Experience, Not Status
Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University
Subscribe to VTV »
“We’ve discovered many of our VTV topics from travel industry professionals like you. Our goal is to address the important questions and topics in your minds and help you succeed in maximizing your hotel’s online presence,” states John McAuliffe, Chief Marketing Officer, VFM Leonardo Inc. “I encourage you to subscribe to VTV to receive the newest episodes as they launch each week, post your comments on the episodes and let us know if there is a topic you would like us to cover. You can click here to make your topic suggestion anytime. Thank you and enjoy VTV!”
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at @VFMLeonardo.


Julie Vieth
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572

Also See: Online Merchandising: What is it and How Can You Use it to Your Advantage? Six simple ways hotels can use online merchandising to their advantage / Paolo Boni / July 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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