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.Hotels: How to Make Social Media Make You Money

August 11, 2009 - Sign up now for an online seminar on how hotels can turn social networking into cash. Sign up now for the Webinar on Tuesday, August 26 from noon to 1 pm Eastern time (9-10 PT). Register here:

Your customers are talking about you and it's not just word-of-mouth anymore—it's word-of-Web. Word of Facebook, Twitter, YouTube and hundreds of other places. 

It’s burbling out there. Exploited effectively, these new channels will wash your target audience directly to your Web landing pages—and to higher revenue. But you have to know how to get in the game.

Social Media Marketing Industry Report 2009 found that 69% of US adults who use the Internet also use social networking. They read, they write, they chat, they comment—a loud babble of burble.

Who should attend?
Anyone who wants to learn about how to increase hotel revenue and reputation through social networking or social media. This is not about the digits (we'll leave those to the hard-core computer people), but about harnessing the power of social networking for managers and marketers.

What's it about?
You'll walk away understanding how people use social media and what you need to do to turn it to your advantage. Such things as:

  • Who uses it
  • Why they use it
  • Size, scope and growth
  • How to segment your customers to develop a strategic plan
  • Determining goals and objectives
  • Picking targets
  • Understanding the online etiquette 
  • Handling negative comments
  • Deciding metrics for ROI
  • Getting started
And there will be ample time for questions. Join us!

The Webinar will be conducted by UpSell Training’s Maryellen Ferring

Maryellen Ferring and UpSell Training have built a worldwide fan club, using a distinctive high-energy, fun teaching style, to show thousands of sales people how to increase revenue for their companies. 

Maryellen brings to UpSell Training more than 30 years in the hospitality industry, including 18 years as a general manager at Four Star/Four Diamond properties, such as Bel Age in Los Angeles (now called the London West Hollywood) and The Dunhill in Charlotte. She also managed properties in Aspen, Colorado; Maui, Hawaii; San Luis Obispo, California; and Traverse City, Michigan.

Before forming UpSell Training, Maryellen was one of the original trainers for Signature Worldwide and served the company for more than 10 years. Her business cards carried a number of titles, including vice president and international trainer.

She holds a Master’s Degree in Consumer Affairs and is both a Certified Hospitality Administrator and Certified Hospitality Educator. 

Questions about the seminar? Contact Maryellen at 602.279.4720 or

Also, look into UpSell Training’s Mystery Shopping program ( to increase your telephone sales success.


Maryellen Ferring
525 West Monte Vista Road
Phoenix, Arizona 85003 USA


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