Frankfurt, September 3rd, 2009: Trust International has
added the Recommended BAR (Best Available Rate) functionality to its Revenue
Management System interface to help hotels maximise their yielding opportunities.
Ensuring distribution channels are maintained with the latest rates
can be time consuming, therefore Trust International and EasyRMS have developed
a new upload which recommends the Best Available Rate for maximising yield
after sophisticated analysis of an automated upload.
Clive Taylor, VP of Operations at EasyRMS, said, �The new Trust
/ EzRMS� BAR interface means that now hotels will be able to choose
between the existing method, in which different rates are offered depending
on the length of stay, and the new, more flexible option, which will allow
hotels to sell different rate values during the guest�s multiple-night
stay. This new Trust upload is unique to EasyRMS at this time and will
offer improved functionality to our mutual clients.�
�The interface eliminates all the tedious research and manual data entry
required previously, and takes a lot of guesswork out of the process, while
reducing the potential for human errors,� added Richard Wiegmann, COO &
Managing Director of Trust International. �We can now redirect those
resources while being certain that we are achieving the best yields.�
Chester Grosvenor and Spa, part of Small Luxury Hotels of the World,
is the first hotel of the SLH group to use the new technology.
Ross Grieve, Hotel Manager at the property, said, �We are delighted
to be one of the first hotels to work with the Trust / EzRMS� BAR interface,
which is due to go live imminently. Both EasyRMS and Trust have worked
tirelessly to complete the final piece of our interface jigsaw,� he said,
�and by offering this facility, the circle is complete and we can now operate
a full two-way interface.�
Revenue Management is one of Trust International�s top priorities, so
the company continually upgrades its RMS interfaces, as it did recently.
�We are also developing existing relationships and deploying sophisticated
functionalities to save hotel groups additional time, money and manpower,�
noted Wiegmann.
The introduction of recommended BAR to Trust�s interface provides enhanced
revenue management for the chains and properties using it, thus improving
their sales by offering the right price for the specific period, while
maximising yield.
The Chester Grosvenor and Spa has been closely involved with the development
of this new upload, and according to Grieve, both companies have adapted
to meet the property�s requirements. �The interface will ensure that we
are offering parity rates across all areas of our business as recommended
by the EzRMS� Revenue Management tool,� he commented.
The prestigious property offers the highest standard of accommodation
combined with cuisine, spa facilities and service. �The ongoing investment
in technology has been paramount to ensure that we operate efficiently
and effectively, thereby continuing to meet our guests� expectations through
every part of their experience,� noted Grieve.
About
Trust International Hotel Reservation Services GmbH:
Trust International is one of the world�s leading CRS providers and
international hospitality partners. Trust�s services and supporting technologies
help hotel chains and hospitality groups support their sales and marketing
activities with the latest distribution solutions. The range of services
includes CRS solutions and software, connectivity to all GDS and IDS channels,
an Internet booking engine and third party integration to PMS, RMS and
CMS systems. Trust International offers the full range of CRS-related products
such as content management, business intelligence and commission payment
services.
Via Trust�s own communication centers located in North America, Europe
and The Far East customers in 47 countries are served with private label
telephone reservation, concierge and telemarketing services. Established
in 1989, Trust International is renowned for its highly reliable reservation
platform, continuous investment in system software and hardware and delivery
of superior customer value.
About
Chester Grosvenor and Spa:
Dating back to 1865, The Chester Grosvenor and Spa is owned by and
named after the family of The Duke of Westminster. Located in the heart
of the historic city of Chester, the property is one of the finest hotels
in the north-west of England and one of a handful of hotels outside London
to be awarded five AA Red Stars. It is ideally situated for visiting
all the historic sites of the city, including the Roman walls, amphitheatre
and Chester Cathedral.
About
EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet
revenue and yield management solutions. With more than 30 years of combined
industry knowledge, EasyRMS is dedicated to the introduction of new generation
technology and procedures within the hospitality industry and aims to deliver
these services to its clients. Backed by the confidence of many of today�s
industry leaders, EasyRMS is committed to easing the current burden of
strategic decision making and implementation of revenue and yield management
techniques and procedures worldwide. |