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Tristar Hotel Group Offering Revenue Management
and Online tools for Struggling Hotels

Ownership and management company develops online ‘RM3’ revenue management service
and ‘’ training and resources for any hotel looking to increase revenues,
improve operational efficiencies, and enhance guest satisfaction

Phoenix — August 4, 2009 — Amidst today’s economy, hiring a management company to assist with hotel operations may not be a viable option for all owners. Therefore Tristar Hotel Group, a hotel management and ownership group based in Phoenix, is offering its 50 years of experience in operating full and limited service properties to struggling hoteliers via a new subscription based revenue management service, RM3. An online resource,, also is provided that includes a wide array of tools and services that have been combined and are delivered over the Internet at a fraction of the cost charged by typical management companies. 

“The release of RM3 and HMOnline marks a significant milestone in our efforts to provide all hotels with cost-effective, user friendly online management tools,” said Ken Edwards, managing partner of Tristar Hotel Group. “These solutions supply hoteliers with the competitive tools they need to increase revenue and improve property operations and guest retention. Trials of RM3 and HMOnline have proven to increase occupancy, revenue, and guests’ satisfaction scores, while also improving the bottom line.

“With RM3, hotels will benefit from Tristar’s proven years of revenue management expertise via a cost-effective alternative to higher priced solutions,” he said. “Since its launch, RM3 already is proving to increase revenues by at least 15 percent at hotels across the country who have subscribed to the service.”

  • RM3 provides real-time weekly reports of competitive set rate data with near/long-term visibility.
  • Hands-on support and analysis assistance is offered through RM3 with private recommendations on how best to generate additional revenue. 
  • Monthly third-party Internet reporting identifies hotel ranking and customer review scores from various Internet sites. 
  • RM3 offers easy access to online training resources focusing on how to use, analyze and develop strategies to increase revenues. is an online toolset, which includes detailed, interactive training for all hotel positions, a resource library of customized forms designed to provide quick access to a host of affordable operational and revenue management tools, plus access to Tristar’s coveted consulting services. The site is ideal for properties of all sizes, from independently owned limited service hotels to five-star resorts, that are looking for single-property reports or consolidated reports for a multi-property environment. 
  • HMOnline includes easy to use tools, from checklists to online training for every staff position.
  • Online forms in the Resource Library cover every activity in the hotel. 
  • All documents are totally customizable and can include each property’s logo and information.  
  • Analytical reporting and the complete RM3 services are included in this package. Accessing this site decreases a property’s storage needs and reduces IT costs by offering the platform for storing, printing and updating forms.
“Today more than ever before, hotels need help with sales and marketing and revenue management,” Edwards said. “This includes having access to rate reporting, training, and counseling sessions to review STAR reports with properties, as well as third-party Internet site placement and guest reviews. Based on immediate findings, we believe this comprehensive online service – especially when bundled with our consulting expertise – will provide measurable value to all owners.”

For more information on either RM3 or, call directly at (602) 357-4756, or visit the website at

About Tristar

Tristar Hotel Group boasts 50+ years of hotel experience, operating both Full and Limited Service properties. Tristar currently manages more than 2,000 employees and their Hotels generate more than $100 million USD annually in revenue.

Tristar currently operates hotels across the United States, with a number of hotels in development, and is a preferred vendor as a Hotel Management Company with InterContinental Hotel Group, Carlson Hospitality, Best Western, Choice Hotels, Hilton Corporation, Wyndham, and Independent Hotels.

Tristar Hotel Group is both an Owner and a Hotel Operator. They understand the concept of increasing the valuation of a Hotel by developing sales, which in-turn creates Net Operating Income. Tristar is a Sales & Marketing oriented Hotel Management Company that has strengths in cost controls and employee development. Once the physical plant is improved, in conjunction with a concentration of direct sales effort, employees are trained to the highest standard to ensure that new and old business continues to repeat month after month. It is the experience and dedication of Tristar to the Hotel Industry that breeds success at all of their Hotels.


Ken Edwards
 Tristar Hotel Group
Tel: 480-391-6300


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