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Three New Ways for Hotels to Drive Demand and Increase
 Occupancy through Multi-Channel Growth;

TravelCLICK Announces Strategic Initiatives with Carlson Wagonlit Travel,
Expedia, and Hickory Travel Systems

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CHICAGO, IL - August 26, 2009 (NBTA) — As the hospitality industry looks to turn the corner in a down economy, it is more important than ever that hoteliers arm themselves with partners and tools that will position them to increase bookings and enhance occupancy. TravelCLICK, the leading provider of ecommerce solutions for hotels, today announced partnerships with three industry leaders who provide hoteliers with a competitive advantage across key reservation channels, including the multi-billion-dollar travel agent market and one of the largest third-party travel websites. 

New demand generation partners include:
 
Carlson Wagonlit Travel Preferred Status
TravelCLICK has partnered with a global leader in business travel management, Carlson Wagonlit Travel (CWT), to offer Preferred Status for participating TravelCLICK iHotelier® Central Reservation System (CRS) hotels throughout Carlson’s North American locations. TravelCLICK hotels participating in CWT’s preferred consortia program will receive positional screen preference to CWT agents controlled by Carlson in addition to other marketing opportunities through this high-value travel agent network.

Expedia QuickConnect™
The ability for independent hotels and small- to medium-size hotel chains to link directly from the iHotelier CRS to Expedia saves time and streamlines bookings flow. TravelCLICK can now connect its iHotelier CRS customers to Expedia QuickConnect, a system interface enabling hotels to directly manage inventory, rate, and booking information with more than 70 Expedia sites and hotels.com® sites worldwide.
  
Hickory Travel Systems
In marketing partnership with Hickory Travel Systems (HTS), TravelCLICK is announcing a new point of sale travel agency GDS media advertising solution delivered exclusively to HTS member agencies. Hickory agencies sell more than $600 million dollars annually of advertising-enabled Global Distribution System (GDS) hotel revenue. Now hotels participating in the Hickory consortia program can market to and influence bookings from this specific segment of travel agents at point-of-sale across all four GDS. With this highly targeted campaign, hotels can leverage real trackable return on investment (ROI)—and the opportunity to maximize their exposure, increase sales, and grow market share.

Leveraging these and other programs by TravelCLICK, iHotelier CRS customers have seen a collective year-over-year increase of 20% in rate code-based business and 56% increase in online travel agent (OTA) revenue. TravelCLICK’s revenue management experts work with these hotels to selectively design programs that maximize bookings and drive profitable business across all channels.

“TravelCLICK has always been committed to providing our customers with innovations for generating demand,” said John Hach, Vice President of Media and Industry Relations for TravelCLICK.  “But with some markets down as much as 17% in ADR and 15% in occupancy at this point in the year, these strategies are not just value added; they are a requirement for doing business today and surviving in this economy.  As we move toward economic recovery, TravelCLICK’s demand-generating programs will be essential tools for hotels to gain competitive advantage. They unlock areas of demand, as well as open opportunities to gain share and drive revenue over multiple channels.”  

John Hach, Vice President of
Media and Industry Relations
 for TravelCLICK.


About TravelCLICK, Inc.
TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide.  A uniquely comprehensive one-stop solution, TravelCLICK offers market intelligence, distribution, electronic marketing, and media solutions delivered with personal attention and local market expertise. With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TravelCLICK has more than 14,000 customers in 140 countries with offices in Baltimore, Barcelona, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
 
TravelCLICK is a registered trademark of TravelCLICK, Inc.  All other marks are property of their respective owners.
 

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Contact:

TravelCLICK, Inc
Katrina Pruitt-Andrews
+1 410 257 9154
[email protected]
http://www.travelclick.net/

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Hotels That Withhold Commissions Are Losing Travel Agent Business; TravelCLICK Joins With WPS to Automate Commissions and Boost GDS Hotel Bookings / March 2009

Ramada Jarvis Hotels Signs with TravelCLICK for Enterprisewide Market Intelligence Solution; Leading UK Hotel Owner/Operator will use TravelCLICK’s RateVIEW Enterprise for personalised pricing intelligence across 38 hotels from its portfolio / February 2009

TravelCLICK Forms Strategic Agreement with Google / February 2009

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Asia Pacific Hotels Explore Best Practices in Internet Marketing at TravelCLICK’s Global Seminar Series / December 2008

Orient-Express Signs Five-Continent Deal with TravelCLICK to Use Its Suite of eCommerce and Market Intelligence Solutions; Agreement positions the company's 41 hotels to book more room nights through electronic channels / Novmeber 2008

TravelCLICK Hosts Webinar on Third Quarter 2008 Global Hotel Performance; Webinar focuses on “Lessons Learned – Preparing for 2009” / October 2008

TravelCLICK Broadens Its Internet Marketing Footprint in the United Kingdom, Delivers £3.3 Million of Incremental Revenue from PPC; Prima Hotels signs on for website redesign; Feathers Group launches new TravelCLICK-built group website and merchandising platform / October 2008

TravelCLICK's iHotelier Receives PCI Certification; New certification for credit card data security reinforces the hotel reservation system’s position as leading merchandizing platform / September 2008

TravelCLICK Wins 16 International WebAwards for Outstanding Achievement in Website Development; Unprecedented number of awards gives TravelCLICK the leadership position in web design and web direct bookings for the hotel industry / September 2008

Accor Hospitality Signs Agreement with TravelCLICK for Electronic Marketing and Market Intelligence Solutions; Agreement brings proven suite of Distribution Management, Market Intelligence and GDS Media Solutions to over 4,000 hotels in 100 countries / September 2008

TravelCLICK’s Rapid Growth Continues with Two New Additions to its Executive Team - Andy Mantis and David Sjolander / August 2008

TravelCLICK Hosts Industry Trend Webinar; First Half of 2008 Global Hotel Performance: Finding the Way Forward on August 6th / July 2008

Travel 2.0 Enhancements From TravelCLICK Keep Hotel Shoppers on Property Websites, Increase Conversions; Superior guest experience delivers more bookings, increased revenue / June 2008

TravelCLICK Properties Perform as Clients Increase Revenue 39%, Room Nights 29% Despite Slowing Market / June 2008

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TravelCLICK Ranked 34 on Crain’s Chicago Area Fast Fifty List / June 2008

TravelCLICK Recognized as President and CEO Robert Post is Selected By Ernst & Young as Finalist for Entrepreneur Of The Year / May 2008

TravelCLICK and IDeaS Deliver Dynamic Pricing; ChannelDirect enables hotels to maximize RevPAR with real-time pricing optimization / March 2008

New Study Finds GDS Hotel Promotions Have a Growing Influence on Bookings; Now over 50 Percent of travel agents with ad recall, book the advertised hotel / February 2008

TravelCLICK Names Georgetown Inn the 2007 eMarketer of the Year; Awards Ceremony Launches Industry’s First Viral Marketing Campaign for Hoteliers / January 2008

TravelCLICK Wins Six Adrian Awards for Excellence in Hotel Internet Marketing With Recognition Across Multiple Categories / January 2008

TravelCLICK Selected by Amrâth Hôtels & Restaurants The Netherlands for Brand-Building Hotel Distribution and Marketing Solution; 13 properties leave global brand for independent solution featuring iHotelier CRS, Market Intelligence, and GDS Media / January 2008

TravelCLICK Elects Robert E. Dowdell Chairman / January 2008

Worldwide Electronic Hotel Revenue Up 16.4 Percent In Q3 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 5.9 Percent / December 2007

TravelCLICK and Travelport GDS Improve Travel Agent Advertisement Awareness and Bookings; Worldspan Accents Now Delivers Top-of-Screen Placement to Worldspan by Travelport Terminals Worldwide / December 2007

Worldwide Electronic Hotel Revenue Up 14.6 Percent In Q2 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 4.4 Percent / October 2007

TravelCLICK Selected by Crown Towers for Brand-Strengthening Hotel Marketing Solutions; Luxury Casino Hotel in Macau Implements the iHotelier Solution: CRS, Market Intelligence and Media / October 2007

TravelCLICK Wins Nine International WebAwards for Outstanding Achievement in Website Development; Winning Websites Position TravelCLICK as a Leading Internet Marketer for the Hotel Industry / September 2007

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Worldwide Electronic Hotel Revenue Up 16.8 Percent In Q1 2007, According to TravelCLICK; Quarterly eMonitor Reports Annual Growth for Room Nights at 5.7 Percent / August 2007

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TravelCLICK Selected by Voyages Hotels & Resorts For Reservations and Internet Distribution Solutions; Australian Hotel Company Implements iHotelier CRS, ChannelDirect at Select Properties / July 2007

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Major Chains Report Hotel Bookings Up More Than 8 Percent in 2006; TravelCLICK’s eTRAK Reports Double-Digit Internet Increases and Steady GDS Growth / April 2007

TravelCLICK Selected by Dover Downs Hotel & Casino For Complete Property Merchandising Solution / April 2007

TravelCLICK's iStay Booking Engine Again Named Best Web Interactive Application for Hotel and Lodging Industry; Innovative Merchandising Platform Wins Prestigious Web Marketing Association Award / March 2007

TravelCLICK Selected by Exel Inns of America For Comprehensive Central Reservation System Solution; Regional Chain Switches to iHotelier CRS at 22 Properties Across Six States / March 2007

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TravelCLICK Selected by Austria Hotels International For GDS Connectivity, Market Intelligence; Boutique Hotel Group Grows Share Using iHotelier CRS, Rate Shopping, Travel Agent Advertising / March 2007

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Major Chains Report Continued Double-Digit Internet Growth With 25 Percent Increase in Q3; GDS Continues Steady Source of CRO Bookings at 35 Percent / December 2006

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TravelCLICK and Discover the World Marketing Team To Deliver Enhanced Sales Representation for Hoteliers / October 2006

TravelCLICK Selected by Dedeman Hotels & Resorts International for Central Reservation System Solution / October 2006

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Worldwide Electronic Hotel Revenue Up 13.7 Percent in Q2 2006; TravelCLICK eMonitor Indicates Healthy Industry Growth with Rise in Room Nights Booked and ADR / September 2006

Spain-based Silken Hotels Group Renews Distribution Partnership With TravelCLICK / September 2006

Spain-based AC Hotels Renews With TravelCLICK for iHotelier Web Booking Engine / September 2006

TravelCLICK Selected by The Hotel Windsor in Melbourne for Integrated Distribution and Marketing Solution; Total solution - featuring iHotelier advanced central reservations and web booking engine - provides revenue delivery platform / Augusts 2006

Aqua Hotels and Resorts Selects TravelCLICK for Integrated Hotel Distribution and Marketing Solution / July 2006

Boar’s Head Inn Selects TravelCLICK for Web Booking Engine and GDS Connectivity/ July 2006

Travelport and TravelCLICK Announce Restructured and Expanded Media and Business Intelligence Partnership / June 2006

TravelCLICK Introduces Powerful New Rate Recommendation Tool, RateADVISOR; Created in partnership with IDeaS, RateADVISOR is the industry's first rate recommendation tool within a rate shopping solution / June 2006

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The West Paces Hotel Group Selects TravelCLICK’s Integrated Distribution Solution Featuring iHotelier Central Reservation System / June 2006

The Kahala Hotel and Resort Seeks the Power of an Integrated Distribution Solution from TravelCLICK; Legendary hideaway island resort selects iHotelier to drive greater web conversion / June 2006

Hampshire Hospitality & Leisure Selects TravelCLICK for Web Booking Engine and GDS Connectivity / May 2006

The House of Blues Hotel Turns to TravelCLICK iHotelier CRS for Fast Implementation and Impressive Results/ May 2006

First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK /May 2006

TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006

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Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006

Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006

TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006

The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006

TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006

Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006

Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006

Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006

TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006

Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006

TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005

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