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HSMAI University Fall Webinar Line-up to Focus on
Business Development and Current Economic Climate

MCLEAN, VA (Aug. 14, 2009) – School bells are ringing, marking the official farewell to summer as students around the country pack up their book bags and board the bus this month to go back to school. The Hospitality Sales & Marketing Association International (HSMAI) and HSMAI University are also offering hospitality sales and marketing professionals a chance to hit the books with a new fall webinar lineup, featuring a 2010 forecasting series in conjunction with Smith Travel Research and Hotel News Now.

“The fall webinar sessions have a strong focus on business development in our current economic climate,” said Fran Brasseux, Executive Vice President, HSMAI. “We tailor our webinar series to concentrate on topics relevant to our industry based on what our participants are seeking from hospitality leaders to apply to their own business practices.”

Each webinar incorporates a 60-minute presentation conducted live via the Internet with audio conference linkage. The 2009 fall agenda includes:

Prospecting for Sales in Today’s World
August 18, 2009 from 2 p.m.- 3 p.m. Eastern Standard Time
Panelists: Mark Johnson, Vice President, National Accounts, Signature Worldwide; Amber Anthony Fox, National Director of Sales, Signature Worldwide 
Learn tips and tricks for setting prospecting guidelines and developing enhanced communication skills that can generate new business today.

Setting Your Market Sights For 2010
August 25, 2009 - October 6, 2009 from 2 p.m. - 3:15 p.m. Eastern Standard Time
August 25, 2009: Setting Your Market Sights: Chicago
September 15, 2009: Setting Your Market Sights: Los Angeles
September 22, 2009: Setting Your Market Sights: New York
October 6, 2009: Setting Your Market Sights: Orlando
Moderator: Jeff Higley, Vice President, Digital Media & Communications,, Smith Travel Research, Smith Travel Research Global
Tune in to this market-specific series to gage where the market is today and hear from industry insiders on what key indicators are for the year ahead. Join expert analysts from Smith Travel Research and local industry sales and marketing professionals who will share insights in this information-packed series.
Social Media Management
September 29, 2009 from 2 p.m. - 3 p.m. Eastern Standard Time
Speaker: Kimberly Ercius (formerly Ehrlich), Director of Business Development, Milestone Internet Marketing
This webinar will focus on how to manage the most important social media channels in the hospitality industry. Presented with real case studies, this program will review some of the most successful and proven tactics for engaging customers on the channels where they spend time and perform travel research.
Hotelier / Planner Communications: Do’s, Don’ts & Pet Peeves
October 15, 2009, from 2 p.m. - 3 p.m. Eastern Standard Time
Speaker: Tim Brown, Partner, Meeting Sites Resource
The turbulent economy, cuts in meeting and travel budgets, and organizational downsizing are just a few of the variables that has today’s meeting planners doing “more with less.” In this informative webinar, hoteliers and suppliers will learn about E-communications and follow-up strategies that will make an impact and help avoid pitfalls and wasteful miscommunications.

Visit for details, webinar registration and information on webinar archives. For general inquiries regarding registration and program development ideas, please contact Kathleen Tindell, CHSC, Program Manager, HSMAI/HSMAI University, at or 703-506-2010.

Launched in 1996, HSMAI University is the organization’s most comprehensive and ambitious initiative in the realm of education for sales and marketing professionals in the hospitality and travel industry, entailing a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at Join our social networking communities on Twitter, LinkedIn and Facebook.


Rachel Rosenberg


Also See: 20 Reasons to Exhibit at HSMAI’S Affordable Meetings® National and Event Technology Expo™ / July 2009

HSMAI Aims to Establish Sydney Chapter / July 2009

HSMAI'S Affordable Meetings® National Celebrates 20 Years; Welcomes Jonathan Tisch as Keynote Speaker; Annual Conference and Exposition Features Second Annual Event Technology Expo, 42 In-Depth Educational Sessions and New Electronic Matchmaking Service "networkNow!" / July 2009

HSMAI Announces 2009 Adrian Awards "Call for Entries", Entry Submission Opens July 15 in Competition Honoring Travel Marketing Excellence / July 2009

Recap: HSMAI's Revenue Management & Internet Marketing Strategy Conference; Mark Robertson Named HSMAI Revenue Management Professional of the Year / July 2009

Changes in Communication, the Social Media Revolution, and Evolving Search Engine Optimization Forcing Marketers to Rethink How They Market Destinations and Hotels; Recap HSMAI-CHA Conference / January 2008

Recap HSMAI Hotel Sales Strategy Conference: Meeting and Event Professionals Tell Hotel Sales & Marketing Directors That Budgets Were Not Going Up and They Better Get Online for Both RFPs and Bookings / September 2007


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