News for the Hospitality Executive |
London, 5 August, 2009: Forestdale Hotels
has installed RateTiger’s online channel management products across 13
of its 18 properties as part of its revenue strategy to maintain rate
parity across the internet.
The British hotel chain, whose properties
are principally located in England, chose to install RTSuite to
maximise and streamline online sales. Forestdale Hotels wanted to
maximise occupancy and rates by introducing rate parity across all
booking channels whilst reducing the impact it had on employee’s time.
“We needed to ensure rate parity across
all our distribution channels and it needed to be accurate,” said Annie
Jones, Sales Director. “Our hotels had been limited to selling across a
small number of channels but by installing RTSuite, we have been able
to substantially increase our exposure to more channels .The best way
of doing this is through a channel management solution that ensures all
rates and inventory allocations are accurate and updated in real-time.
This provides consistency.”
“Besides being able to manage more sites,
RTSuite has provided an immediate return on investment through an
increase in RevPAR. Right now, investing in a channel management
tool means we have been able to maintain revenue management at hotel
level rather than needing to recruit a full-time central ecommerce
manager.”
About RateTiger: RateTiger, by eRevMax Inc., has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. Operating in 60 countries and 415 cities across the world RateTiger has become the industry-wide benchmark for managing online distribution. A Platinum European Seal of E-Excellence for the marketing of innovation award-winner, the RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market. RateTiger is headquartered in New Jersey, U.S., EMEA HQ in London, UK, technical development center in India and six offices in mainland Europe. RateTiger employs more than 170 people across the globe. RateTiger is rapidly expanding across the European and American markets. For more information please visit http://www.ratetiger.com |
Contact:
Ryan Haynes |