Hotel Online  Special Report

Geoff Freeman of the U.S. Travel Association Will Deliver the
Keynote Address at the Fall EMA, September 13-15

Elite Meeting Alliance (EMA) to Feature Leading Industry Speakers – 
Focus on Building Business in the Current Economic Climate


Santa Barbara, CA – August 17, 2009  - Geoff Freeman, senior vice president of public affairs for  the U.S. Travel Association, will deliver the keynote address at Elite Meeting International’s (EMI) Elite Meeting Alliance (EMA), a three-day forum that brings together prequalified corporate and association meeting professionals with leaders in the luxury hotel industry to cultivate relationships and build business. Taking place at the Boca Beach Club at Boca Raton Resort & Club in Florida, September 13-15, 2009, the EMA includes one-on-one meetings, continuing education sessions, and unique networking events.

“We are delighted to welcome Geoff Freeman to the EMA,” said Kelly Foy, chief executive officer of Elite Meetings. “At a time when accurate public information is critical to the advancement—even the survival—of the meetings industry, and as we combat misinformation and prepare for recovery, we are proud to offer meeting professionals and hoteliers the latest news directly from the leading spokesperson for the industry.”

Mr. Freeman leads all public affairs activities for the U.S. Travel Association, including lobbying, strategic communications, research, and grassroots mobilization. He drives the organization's activities on near-term challenges, such as the recent assault on corporate meetings and events, with responsibility for developing strategies to position the industry more favorably in the years to come.

EMI’s Foy concluded, “The need for meeting professionals and hotels to come together as we emerge from a financial storm speaks for itself, and we are delighted to complement this year’s business-building opportunities with the most cutting-edge information the industry has to offer. We look forward to another record turnout at the Fall 2009 EMA.”

Additional speakers at the Fall 2009 EMA will include Mark Komine, senior vice president, sales – the Americas, for Hilton Hotels Corporation, who will provide a global perspective on international sales and development activity. Also featured will be Steven Herron, strategic marketing manager, and Christopher Regan, director of search & social, at HyperDisk Marketing. Herron and Regan will focus on the importance and application of social media, like Facebook and Twitter, to challenges confronting today’s hospitality professionals, including synergies between social media tactics and targeted search engine optimization outcomes. 

About the Elite Meetings Alliance (EMA)
The EMA is a three-day, invitation-only event that brings together prequalified corporate and association planners with leaders in the luxury hotel industry to cultivate relationships and build business. Featured are private, personalized business development meetings, continuing education breakout sessions for CMP credit, and unique networking activities. This year at the Boca Beach Club at Boca Raton Resort & Club, attendees will enjoy everything the resort property offers - including two 18-hole golf courses, 30 tennis courts, a spa, and 19 dining and libation venues. The Fall 2009 EMA will mark the eighth Elite Meetings Alliance since the event’s inception in 2006. 

About Elite Meetings International
Based in Santa Barbara, Elite Meetings International (EMI) provides integrated solutions to enhance the performance of meeting and hospitality professionals. EMI supports this community through a combination of innovative technology, direct sales support, customized marketing programs and face-to-face business-building events. Additionally, the company’s Web site serves as a commission-free RFP-generating tool and a comprehensive vehicle for sourcing luxury properties. For additional information, please visit or call 805-730-1000.

For more information on the Fall 2009 EMA, contact, or call (805) 879-4485.


Michael Frenkel for 
Elite Meetings International, Inc.
(212) 808-6556


Also See: Getting Face Time at Trade Shows Just Became Easier Elite Meetings International Set to Partner with Top Meeting Industry Partners to Roll Out its FaceTime™ Appointment Scheduler at High-Traffic Shows / July 2009
Elite Meetings Alliance Brings Together Top Meeting and Hotel Professionals: Despite Challenging Times, Strong Interest in Meetings Reported / May 2009 Goes Commission-Free / January 2009
Elite Meetings International Releases List of Five Top Renovated Resorts / September 2008
Elite Meetings International Announces Magazine Distribution Agreement with Hudson News at Major US Airports; Elite Meetings magazine to arrive on newsstands July 1 / June 2008
Elite Meetings International, Inc. debuts version 2.0; New site release packs powerful, time-saving tools for planners to search, locate, and negotiate directly with luxury hotels / June 2008
Group Business, Education, and Networking Headline the Spring 2008 Elite Meetings Alliance; Top hoteliers and meetings planners succeed in booking group business at the Elite Meetings Alliance hosted by Elite Meetings International / April 2008
Elite Meetings International Announces the Acquisition of; The purchase allows company to move forward on its long term vision / January 2008 Takes Bronze in the 51st Annual Adrian Awards; Official Award Presentation by HSMAI to be January 28, 2008 at New York City's Marriott Marquis / December 2007 to Launch First-Ever Online Community for the Luxury Meetings Market / November 2007
Elite Meetings International Welcomes Brad Pirman as CIO / October 2007
Group Business, Education and Networking Highlight the Fall 2007 Elite Meetings Alliance; Powerful Combination Delivers Successful Outcome / September 2007
Elite Meetings International Welcomes Susan Campbell to Top Editorial Post / August 2007
Elite Meetings International Opens Latin America & Caribbean Offices; Mauricio Aceves, Caroline Musy, and Renata Villa appointed to management team / July 2007
Elite Meetings International Announces Capital Investment from Jones Equity Partners; Company receives initial $2 million investment, backed by $5 million in revolving credit / July 2007
ELITE MEETINGS International Welcomes Thérèse Hilton as the Newest Member of the Team; The company states this is the first of many key hires in anticipation of exponential growth in 2007 and 2008 / June 2007
Elite Meetings International Launches New Magazine Showcasing North America's Top Hotels and Resorts for Meetings; Elite Meetings magazine, along with the newly launched Web site, are the ultimate resources for meeting and incentive planners / April 2007
Elite Meetings International Launches First-of-its-kind Website, Setting a New Standard for Meeting and Event Planning; Extensive database of North America's top resorts and hotels establishes a one-stop-shop for planning professionals / April 2007
Sundance Prepares for the Elite Meetings Alliance; Event unites top meeting and incentive planners with hotels and resorts for a one of a kind face-to-face business meeting experience / February 2007
Luxury Hoteliers and Corporate Planners Rave About the ELITE MEETINGS ALLIANCE; Next Alliance, Scheduled for March 19-21, 2007, at Utah's Sundance Resort / October 2006
Top-tier Incentive/meeting Planners and Hospitality Executives Join Elite Meetings Advisory Board; Magazine Featuring Best Properties to Launch in 2007 / October 2006
Top-tier Incentive/meeting Planners and Hospitality Executives Join Elite Meetings Advisory Board, Magazine to Launch in 2007 / September 2006
Top Corporate Meeting and Incentive Planner, Luxury Hotelier Gathering in September Has a Few Remaining Openings / August 2006
Hoteliers and Corporate Planners Give High Marks to Inaugural Elite Meetings Alliance; Next Alliance scheduled for September 10-12, 2006, at The Club at Hammock Beach in Florida / May 2006
Hoteliers and Corporate Planners Give High Marks to Inaugural Elite Meetings Alliance; Next Alliance scheduled for September 10-12, 2006, at The Club at Hammock Beach in Florida / May 2006


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