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Chuck Sullivan Joins Hilton as Senior Vice President
Global Online Services

 Joins Hilton from Chrysler Group LLC., Where He Was Head of Marketing – Delivery

MCLEAN, Va.-- August 4, 2009 - Hilton Hotels Corporation (Hilton) today announced that Chuck Sullivan has been named to the newly created position of Senior Vice President, Global Online Services. Sullivan will report to Paul Brown, Hilton President, Global Brands and Commercial Services.

Sullivan will spearhead the new Global Online Services division at Hilton which has been formed to fully leverage the internet as a marketing, transaction and relationship building medium. Sullivan, and his team, will have responsibility for the design, development and content management of the company’s branded and hotel direct websites as well as for the online and search marketing activities for the company globally.

Sullivan joins Hilton from Chrysler Group LLC., where he was Head of Marketing – Delivery, and previously served as Director of Interactive. While at Chrysler Group, Sullivan was responsible for leading the global online strategy. Under his leadership, Chrysler re-architected the brand websites, established new customizable websites for franchise owners, built a comprehensive lead management program and awarded the first enterprise-wide online advertising agency of record. Sullivan was also responsible for all traditional media planning and buying, and campaign measurement.

Prior to Chrysler, Sullivan was Executive Director of Engagement Management at Organic, Inc., a leading digital marketing services company and a division of Omnicom Group, Inc. Before Organic, Sullivan held management positions with Ford Motor Company as Director of Global Market Research, Andersen Consulting Strategic Services and Caterpillar Overseas S.A.

“Chuck has long been at the forefront of digital marketing and is a highly regarded eCommerce strategist,” said Brown. “He is a key addition to our executive team and will be instrumental in shaping Hilton’s global presence across the online space,” Brown added.
Sullivan holds an MBA in marketing and finance from the University of Pennsylvania’s Wharton School of Business and a BA in marketing from Michigan State University. A respected leader in the marketing and advertising industry, Sullivan is a member of the AdCraft Club and has previously served on the Board of Advisors of the Marketing Sciences Institute (MSI). MSI is a nonprofit institution that brings together corporate executives and leading universities worldwide to provide academic research and practical application of leading-edge marketing knowledge.

About Hilton Hotels Corporation
Hilton Hotels Corporation, is the leading global hospitality company based in McLean, VA, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors®.


Hilton Hotels Corporation
David Trumble
Director of Communications, Western Region


Also See: Hilton's Customer-information System, Called OnQ, Rolling Out Across 8 Hotel Brands; Seeking Guest Loyalty and Competitive Advantage with Proprietary Technology / August 2004



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