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ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform 



MYRTLE BEACH, SC - May 10, 2009.   Need to develop a social networking component on your web site?  Try leveraging ZMail by ZDirect’s eCRM platform.  South Carolina’s Golf Insider’s is doing just that!  Using comments extracted from ZMail’s dynamic customer satisfaction engine sent upon check out, the generation of robust reviews from customers are driving Golf Insider’s social commentary.   This has proven to be a resounding success, with thousands responding in the first quarter of 2009.

The Myrtle Beach area, often considered to be the Golf Capital of the World, has over 120 quality golf courses along 40 miles of pristine beach front.  Tens of thousands of golfers play each month on the Grand Strand and The Golf Insider is quickly becoming the authority on what courses to play...all driven by ZDirect’s dynamic survey engine.Leveraging the behavioral marketing functionality of ZDirect, robust profiles and detailed commentary, The Golf Insider has become an innovator and leading golf  destination portal for the Southeast United States.

According to Matthew Brittain, President and CEO of Myrtle Beach National, “We are extremely satisfied with the results so far.  Travel forums and aggregators such a Trip Advisor perform a valuable service to the hospitality traveler.   We have successfully developed this model for golf, and we owe much of our success to the technology offered by ZDirect.”   Hayes Thomas, President and CEO for ZDirect outlines, “We are proud to be a partner with The Golf Insider and we look forward to the opportunity to expand this business model nationally.”  Thomas continues, “Golfers love to talk about golf. We capture their comments, dynamically populate questions based on the actual course played, accept the rating golfers submit, and then feed those results to The Golf Insider for public display.  It’s all automated with up to date golfing experiences for other golfers to review and to comment upon immediately.“

About Myrtle Beach Golf Insider

The Golf Insider is an exclusive guide to Myrtle Beach golf courses, offering unbiased reviews of over 120 golf courses on the golf rich Coastal Carolina.  Browse the courses you'll play on your next Myrtle Beach golf vacation, and see what other golfers thought of their experience.  While you're at it, you can also:  Become a Golf Insider yourself, registration is free & easy.  


For more information, please contact us at 357 Lake Arrowhead Road, Myrtle Beach, SC 29572-5156

About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of eCRM and “intelligent” electronic marketing solutions for hotel and resort industry.  With its product ZMail®, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire electronic marketing and eCRM efforts. 

Intelligent eCRM Solutions
for Hotels and Resorts

Doug Reinmuth, VP of Sales
(954) 458-1669 x109

Bob Fill, VP of Product Marketing
(954) 458-1669x102

Web Site:  

Also See: Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007

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