News for the Hospitality Executive |
Webinar: Discover the Secrets
to Differentiating Your Hotel from the
Overwhelming Glut of Sameness amongst Hotel Listings
on
Travel Websites, June 4th 2009
Toronto, ON, May 21, 2009 -- What differentiates one hotel from another? Online travel shoppers can�t tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. �To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed,� Henry Harteveldt, Vice President and Principal Analyst, Forrester. This webinar will explore "differentiation" and why it�s so important for hotels to establish a strong position in the minds of active travel shoppers. Featured speakers:
3 Webinar attendees will receive a complimentary full-motion video of their hotel. These 60-second high-quality custom-designed videos help convey a unique story and effectively differentiate your hotel to drive consumer action when distributed online. ALL registrants will be eligible for a Video for as low as $549.00.* Click here for more information about the videos. Who should attend? This webinar should be attended by E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Un-aligned Hotels or anyone that wants to understand the value of differentiation and why it�s so important for hotels. The webinar is approximately one hour in duration and is at 2:00 p.m. Eastern, 11:00 a.m. Pacific, June 4th, 2009. About VFM Leonardo
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Julie Vieth
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