News for the Hospitality Executive |
New Web site is icing on top
of the guest-services company�s rebranding; Corporate growth,
new marketing directive has
industry clicking to learn more
New York�May 19, 2009�As the business-to-business marketing landscape changes amidst today�s economy, TTI Technologies International also is changing with the times. The New York-based provider of driver�s license and passport scanners, self-service business centers, concierge kiosks and boarding pass printing stations announces a refresh to its overall look and feel, from logo and corporate standards to its Web site. Today, www.ttittel.com, provides one-click access to information for discovering untapped sources of revenue, streamlining operations, strengthening marketing, empowering guests, and enhancing guest service. �We didn�t just slap some lipstick on our Web site and call it attractive -- we gave it an extreme makeover,� said Bridget Werba, TTI VP Sales and Marketing. �When I came on board earlier this year, one of the first things I noticed was that the TTI Web site needed navigation assistance, and it didn�t identify the target market and product offerings quickly enough to keep a visitor�s attention (which typically is less than 30 seconds). Today, the new site is inviting, educational, personal, interactive, and most of all, user friendly!� When considering its redesign and rebranding, TTI followed this formula: Stickiness = relationships = loyalty = revenues, Werba said. �Our new Web site was designed with one purpose in mind � to retain our customer�s long-term value,� she said. �TTI is passionate about its customer relationships, and those relationships must be carried from in-person to online. Today we are proud to say that our attractive site is magnetic � drawing in new customers seeking ways to increase staff productivity, reduce administration costs, and improve guest satisfaction all while being responsible to the environment.� Keeping Customers Happy TTI has been effectively implementing self-service technologies since 1991, serving hotels, resorts, hostels, airports, retailers, and more. The company�s self-service solutions are easy to operate, require minimal staff interaction, and include design, installation and on-going 24/7/365 management and support. Thousands of businesses daily depend on TTI�s intuitive technology. The company�s international headquarters is in New York with satellite offices in Phoenix, San Francisco, Boston, Ft. Lauderdale, and Mumbai. �We are very proud of the new, improved TTI rebranding and marketing program under Bridget�s direction,� said Steve Blidner, TTI President. �While we are very well known throughout the New York area and east coast, our solutions may be some of the best kept secrets around the world � until now. �We encourage all hoteliers and businesses searching for the best in guest-service technologies that come with no risk and no up-front investment, to visit www.ttitel.com,� he said. �Stay a while. Today we are better equipped to anticipate and deliver exceptional service online than ever before.� About TTI Technologies International
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Barb Worcester
Bridget Werba
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