Eye on Innovation: Amenity Audits Boost Incremental
Revenue in
1-minute video: Emily Dreyfuss
of Windsor Communities
importance of accurate, detailed amenity audits
benefits and increased value to prospects.
importance of accurate, detailed amenity audits
benefits and increased value to prospects.
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Innovators: Emily Dreyfuss, Pricing Revenue Manager, Windsor Communities, affiliated with The General Investment & Development Companies of Boston Massachusetts. Where they innovated: The high rise apartment community, Windsor at Turtle Creek in Dallas and apartment community The District in Denver. What they innovated: First, we realized we were missing opportunities in both over- and under-amenitizing. Then, we reviewed our unit type consolidation to see which units could share a common base price. Our revenue managers then reconfigured our amenity pricing set up to incorporate descriptors like fireplaces, granite counter tops and beautiful views, which tailored our offerings to individual customer preferences. Who helped: Regional VPs, division managers, property managers, pricing and revenue manager, the professional team at The Rainmaker Group, Inc. with Rainmaker’s revolution LROTM Revenue Optimization. Can you innovate too? Yes! In three simple steps: (1.) Give your sales force visibility into the rationale of each unit’s price via meaningful amenity descriptors and pricing reports. (2.) Maximize your online presence with key features and corresponding prices (3.) Develop a strategy for regularly measuring the effectiveness of specific amenity prices. Contacts: Softscribe Inc., Julie Keyser-Squires, [email protected], 404/256-5512 The Rainmaker Group, Bruce Barfield, [email protected], 678/578-5777 About Softscribe® Inc.  Softscribe Inc. leverages ten years of
proven experience, deep domain
expertise, and fresh client-tailored Internet
public relations
and marketing programs to help companies targeting the green
tourism +
hospitality, green
government
and related markets drive sales and reach their business
goals. We do this with an emphasis on
relationships and our own blend of emerging social media + traditional
public
relations + technology-based solutions.
We are proud of our best-in-class clients, which include Aptech
Computer
Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany,
hotelSystemsPro,
JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA
International,
TravelCLICK and many other leading technology and service
companies. We
would love to help you, too. For more information please visit http://www.softscribeinc.com/.
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| Contact:
Julie
Keyser-Squires, APR |