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Eye on Innovation: Amenity Audits Boost Incremental
 Revenue in Multifamily Housing

1-minute video: Emily Dreyfuss of Windsor Communities explains the
 importance of accurate, detailed amenity audits for top line revenue
 benefits and increased value to prospects. 

More Info on Amenity Audits for Multifamily Housing:  Windsor Communities
Innovators:  Emily Dreyfuss, Pricing Revenue Manager, Windsor Communities, affiliated with The General Investment & Development Companies of Boston Massachusetts.

Where they innovated:  The high rise apartment community, Windsor at Turtle Creek in Dallas and apartment community The District in Denver.
What they innovated:  First, we realized we were missing opportunities in both over- and under-amenitizing.  Then, we reviewed our unit type consolidation to see which units could share a common base price.  Our revenue managers then reconfigured our amenity pricing set up to incorporate descriptors like fireplaces, granite counter tops and beautiful views, which tailored our offerings to individual customer preferences.
Who helped:  Regional VPs, division managers, property managers, pricing and revenue manager, the professional team at The Rainmaker Group, Inc. with Rainmaker’s revolution LROTM Revenue Optimization.
Can you innovate too?   Yes!  In three simple steps: (1.) Give your sales force visibility into the rationale of each unit’s price via meaningful amenity descriptors and pricing reports. (2.)  Maximize your online presence with key features and corresponding prices (3.) Develop a strategy for regularly measuring the effectiveness of specific amenity prices.
Contacts:  Softscribe Inc., Julie Keyser-Squires,, 404/256-5512
The Rainmaker Group, Bruce Barfield,, 678/578-5777
Windsor Communities, Emily Dreyfuss,, 703/379-9696.
About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our own blend of emerging social media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit


Julie Keyser-Squires, APR
Softscribe Inc.


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Softscribe Inc s Eye on Innovation solution series: Yield Management with Two-Way GDS / March 2009

Softscribe Launches Video Email Snacks / One-Minute Video Face Mails Create Personal Messaging Experiences, Up to 25% Jump in Click Throughs / January 2009

Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008

Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008

Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008

Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008

Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007

Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006

How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006

Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006

Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006

Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006

Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006

Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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