The Singapore-listed Pan Pacific Hotels Group Limited owns and manages two brands, "Pan Pacific Hotels and Resorts" and "Parkroyal Hotels and Resorts", with properties across Asia and North America. This renaming initiative follows the successful integration of the two brands into one core business since October 2008 when the Group acquired "Pan Pacific" from its holding company, UOL Group Limited.
With over 30 years of international recognition, the "Pan Pacific" brand was chosen to represent the new identity of the Group, Pan Pacific Hotels Group Limited, to leverage its strong brand equity.

"The renaming to Pan Pacific Hotels Group follows the successful integration process that now allows us to maximize brand equity as we move towards a multi-branded business," said Mr A. Patrick Imbardelli, President & CEO, Pan Pacific Hotels Group.

The group also unveiled its new corporate logo, represented by a strong, simple and distinct "P". The new logo represents the group's focus and continued commitment to its key stakeholders -- patrons, partners and principals.

Streamlining operations for greater synergy

In addition, Pan Pacific Hotels Group has consolidated its corporate headquarters in Singapore from multiple prime business district locations into a centralized new location. The move will contribute towards increasing team efficiency and enhancing group communications.

With the integration of the two well-established hotel brands and renaming of Pan Pacific Hotels Group, the new streamlined organization will be driven by more efficient use and deployment of resources to drive greater innovation, customer focus and partner engagement.
Part of the integration also included the recent launch of PANTHER Distribution System, a single distribution platform for both brands. The sophisticated platform provides customers with an improved reservation experience, while allowing Pan Pacific Hotels Group to streamline reservation operations across its two brands to achieve operational synergy and optimise revenue opportunities.

About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia's most established hotel and property companies with an outstanding portfolio of investment and development properties. Headquartered in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific(R) and Parkroyal(R).
Pan Pacific (R) is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering upper upscale accommodations and services. Parkroyal(R) is an upscale regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember. For more information, visit http://pphg.com/ .

About Pan Pacific Hotels and Resorts
Headquartered in Singapore, Pan Pacific Hotels and Resorts is a leading brand in Asia and the Pacific Rim and is part of Pan Pacific Hotels Group. Pan Pacific Hotels and Resorts has been recognised by Cond¨¦ Nast Traveler magazine as one of the 25 hotel companies demonstrating social responsibility and has won esteemed accolades such as World Travel Awards, AAA Four Diamond Award, Conde Nast Gold List and Readers Choice Awards. It has a portfolio of 18 hotels, resorts and serviced suites throughout Asia and North America, with offices in Hong Kong, London, San Francisco, Singapore and Tokyo. Pan Pacific Hotels and Resorts is a founding member of the Global Hotel Alliance. For more information, visit http://panpacific.com/ .

About Parkroyal Hotels & Resorts
Headquartered in Singapore, Parkroyal Hotels & Resorts is part of Pan Pacific Hotels Group. It has a portfolio of seven hotels and service suites in Asia Pacific with Global Sales Offices in Hong Kong, London, San Francisco, Singapore and Tokyo. Parkroyal Hotels & Resorts is a member of the Global Hotel Alliance, the world's largest alliance of independent hotel brands. For more information, please visit http://parkroyalhotels.com/ .

Pan Pacific Hotels Group
   Frances Koh
   Brands Manager
   DID:   +65-6808-1257
   Email: [email protected]
http://pphg.com/