SINGAPORE, May 26, 2009 - Hotel Plaza Limited today announced the renaming
as Pan Pacific Hotels Group Limited, to reflect its growing reputation
as a leading branded hotel management company. Pan Pacific Hotels Group
also announced initiatives aimed at streamlining its operations to achieve
greater synergy and efficiency.
The Singapore-listed Pan Pacific Hotels Group Limited owns and manages
two brands, "Pan Pacific Hotels and Resorts" and "Parkroyal Hotels and
Resorts", with properties across Asia and North America. This renaming
initiative follows the successful integration of the two brands into one
core business since October 2008 when the Group acquired "Pan Pacific"
from its holding company, UOL Group Limited.
With over 30 years of international recognition, the "Pan Pacific"
brand was chosen to represent the new identity of the Group, Pan Pacific
Hotels Group Limited, to leverage its strong brand equity.
renaming to Pan Pacific Hotels Group follows the successful integration
process that now allows us to maximize brand equity as we move towards
a multi-branded business," said Mr A. Patrick Imbardelli, President &
CEO, Pan Pacific Hotels Group.
The group also unveiled its new corporate logo, represented by a strong,
simple and distinct "P". The new logo represents the group's focus and
continued commitment to its key stakeholders -- patrons, partners and principals.
Streamlining operations for greater synergy
In addition, Pan Pacific Hotels Group has consolidated its corporate
headquarters in Singapore from multiple prime business district locations
into a centralized new location. The move will contribute towards increasing
team efficiency and enhancing group communications.
With the integration of the two well-established hotel brands and renaming
of Pan Pacific Hotels Group, the new streamlined organization will be driven
by more efficient use and deployment of resources to drive greater innovation,
customer focus and partner engagement.
Part of the integration also included the recent launch of PANTHER
Distribution System, a single distribution platform for both brands. The
sophisticated platform provides customers with an improved reservation
experience, while allowing Pan Pacific Hotels Group to streamline reservation
operations across its two brands to achieve operational synergy and optimise
About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed
UOL Group Limited, one of Asia's most established hotel and property companies
with an outstanding portfolio of investment and development properties.
Headquartered in Singapore, Pan Pacific Hotels Group owns, manages and/or
markets over 30 hotels, resorts and serviced suites with over 10,000 rooms
in Asia and North America including those under development. The Group
comprises two acclaimed brands: Pan Pacific(R) and Parkroyal(R).
Pan Pacific (R) is a leading brand in Asia and the Pacific Rim situated
in key cities of distinguished destinations offering upper upscale accommodations
and services. Parkroyal(R) is an upscale regional Asia Pacific brand which
promises a lifestyle-approach to hospitality that will leave guests with
an experience to remember. For more information, visit http://pphg.com/
About Pan Pacific Hotels and Resorts
Headquartered in Singapore, Pan Pacific Hotels and Resorts is a leading
brand in Asia and the Pacific Rim and is part of Pan Pacific Hotels Group.
Pan Pacific Hotels and Resorts has been recognised by Cond¨¦
Nast Traveler magazine as one of the 25 hotel companies demonstrating social
responsibility and has won esteemed accolades such as World Travel Awards,
AAA Four Diamond Award, Conde Nast Gold List and Readers Choice Awards.
It has a portfolio of 18 hotels, resorts and serviced suites throughout
Asia and North America, with offices in Hong Kong, London, San Francisco,
Singapore and Tokyo. Pan Pacific Hotels and Resorts is a founding member
of the Global Hotel Alliance. For more information, visit http://panpacific.com/
Pan Pacific Hotels and Resorts Directory
» Pan Pacific Sonargaon Dhaka
» Pan Pacific Vancouver
» Pan Pacific Whistler Mountainside
» Pan Pacific Whistler Village Centre
» Sari Pan Pacific Jakarta
» Haneda Excel Hotel Tokyu
» Narita Excel Hotel Tokyu
» Pan Pacific Yokohama Bay Hotel Tokyu
» Pan Pacific Kuala Lumpur International Airport
» Pan Pacific Manila
» Pan Pacific Orchard
» Pan Pacific Serviced Suites Singapore
» Pan Pacific Singapore
» Pan Pacific Bangkok
» Pan Pacific Serviced Suites Bangkok - Opening Mid 2009
» Mauna Lani Bay Hotel & Bungalows
» Pan Pacific Seattle
About Parkroyal Hotels & Resorts
Parkroyal Hotels & Resorts Directory
Headquartered in Singapore, Parkroyal Hotels & Resorts is part
of Pan Pacific Hotels Group. It has a portfolio of seven hotels and service
suites in Asia Pacific with Global Sales Offices in Hong Kong, London,
San Francisco, Singapore and Tokyo. Parkroyal Hotels & Resorts is a
member of the Global Hotel Alliance, the world's largest alliance of independent
hotel brands. For more information, please visit http://parkroyalhotels.com/
Parkroyal on Kitchener Road, Singapore
Parkroyal on Beach Road, Singapore
Parkroyal Penang, Malaysia
Parkroyal Kuala Lumpur, Malaysia
Parkroyal Yangon, Myanmar
Parkroyal Saigon, Vietnam