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HITEC 2009 Offers Solutions to Combat Rough Times

AUSTIN, TEXAS, USA (May 8, 2009) – From the hottest hospitality technology products to finding solutions to technology issues, the 2009 Hospitality Industry Technology Exposition and Conference (HITEC®) focuses on the latest in hospitality technology. The conference is June 22-25 at the Anaheim Convention Center in Anaheim, Calif. Attendees that register by May 15 can save $100 on the full conference registration fee.

HITEC, produced by Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

"While the economy continues to slump, professionals must keep on top of what is happening in the industry so that they can make the right decisions," said Frank Wolfe, CAE, CEO of HFTP. " Throughout HITEC attendees can map out a plan for the future by learning ways to cut costs, what technologies are on the horizon, how to attract more guests to their property and more."

From Monday through Thursday, there are over 40 education sessions on topics such as social media, guestroom technology, IT infrastructure, surviving a tough economy with help from technology, demystifying Web 2.0, building a wireless network and more. The three general sessions include the importance of digital relationships with Terry Jones, founder of Travelocity; a panel of CIOs discussing the economy; and the industry's future and how to use design thinking as a useful problem-solving technique with Doug Solomon, CTO of IDEO.

Special concurrent sessions include Monday's Roundtable discussions on 12 various topics, a series of tech fundamentals that cover topics from VoIP systems to disaster recovery and a series of club-related sessions that address technology issues specific to the club industry.

The HITEC exhibit hall offers hundreds of exhibitors showcasing the latest in hospitality technology. Attendees can receive support and advice from experts and vendors as they walk the show floor. HITEC's online Buyer's Guide allows attendees to plan their time on the show floor by viewing an up-to-the-minute floor plan and searching for exhibitors by product, location and special group. The Club Technology Pavilion, a special section of the exhibit hall, features the latest in club-related technology.

An added bonus on the exhibit hall floor is the 24 free education sessions in the exhibitor tutorial rooms. During each half-hour session, attendees learn basic information to make them more informed buyers. The sessions are offered by exhibitors and are presented in a non-sales environment.

Attendees can expand their network during HITEC 2009 by sharing ideas, making connections, job searching and more with fellow colleagues. Among the various opportunities to connect with peers at HITEC is the Welcome Reception at the Anaheim Marriott immediately following the Opening Session Monday evening.

Industry events and organization meetings to be held in conjunction with HITEC include HFTP's Club and Hotel Controllers Conference, HSMAI's Revenue Management & Internet Marketing Strategy Conference, AH&LA, HITA, HTNG, the University of Delaware - IT Advisory Board, Cornell University School of Hotel Administration and more.

Visit for complete information about all conference and exhibition events, including a full conference schedule, Buyer's Guide, a map of the exhibit hall and the most current HITEC news. For more information, contact the HFTP Meetings & Special Events Department at, (800) 646-4387 or +1 (512) 249-5333.

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to more than 4,800 members globally including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology — the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information, visit


Katy Walterscheidt
Media/Public Relations Specialist
Hospitality Financial and Technology Professionals (HFTP)
11709 Boulder Lane, Ste. 110
Austin, TX USA 78726-1832
Ph: +1 (512) 249-5333 | (800) 646-4387 x27
Fx: +1 (512) 249-1533 I I

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Also see: Pirate Exhibitor Prevention Maintains HITEC 2009’s High-Value / April 2009

HITEC 2009 Online Buyer's Guide Provides Easy Access to Trade Show / April 2009

HITEC 2009 Addresses the Latest Technology Trends and the Economy / April 2009

Founder and Former CEO of Travelocity, Terry Jones, to Open HITEC 2009 / April 2009

HITEC 2009 Exhibit Hall Offers Solutions to Bottom Line / April 2009

Recap - HITEC 2008: 5,200 Attendees, 300+ Exhibiting Companies, Center of Hospitality Technology Discussion / June 2008

Recap HITEC 2007 in Orlando; Draws 5,736 Attendees, 2nd Largest in History / July 2007

HITEC 2006 Held in Minneapolis Draws 4,700 Attendees; HITEC 2007 Set for Orlando, Florida on June 25-28, 2007 / June 2006

HITEC 2005 Has a 10% Attendance Increase from Previous Year; Already 75% of the Exhibit Hall is Sold Out for Next Year's Show at the Minneapolis Convention Center / July 2005

HITEC 2004 Draws 600 Booths and 4,500 Attendees; HITEC 2005 Set for Los Angeles Convention Center June 20-23, 2005 / June 2004

HITEC 2003 Draws 4,500 Attendees to New Orleans; Dallas Site for HITEC 2004 / June 2003

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