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Hotel Equities Appoints Jeff Shockley as
Director of Financial Analysis and Owner Relations


ATLANTA (May 11, 2009) –Atlanta-based Hotel Equities (HE) recently named Jeff Shockley to the position of Director of Financial Analysis and Owner Relations. 

His responsibilities include monthly financial reviews as needed and annual budgeting and forecasting for the company’s portfolio of hotels. He will also serve as a liaison between Hotel Equities and the owners of the hotels in the HE portfolio.  Mr. Shockley reports to Alan Bennett, Senior Vice President and CFO.

“Jeff has worked for our company for more than 14 years and has a depth of experience in operations as well as the financial part of the business,” said Fred Cerrone, President and CEO of Hotel Equities.  “He is an outstanding asset to our management team.” 

Beginning as an Assistant General Manager at the Fairfield Inn-Alpharetta, Mr. Shockley  moved up quickly to General Manager, Team Leader and later to Financial Analyst for Hotel Equities.  Marriott named him GM of the Year for the Fairfield Inn brand in 1997 and again in 2006 from a field of more than 550 hotels nationwide.

Mr. Shockley holds a B.S. in Political Science from the University of Georgia.   Married with two children, he enjoys golf, tennis and coaching Little League baseball.

Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  HE presently has 42 properties in its portfolio. For more information, visit

Margaret M. Jones

Also See: Hotel Equities to Develop Hampton Inn & Suites in Marathon Key, Florida / April 2009

Hotel Equities Selected to Manage the 86 room Hilton Garden Inn in Elkhart, Indiana / February 2009

Providing the Tools to Be a Great General Manager: Triple Mentoring a Key Component of Hotel Equities Management Training Program / September 2007

Hotel Equities Launches HELP Leadership Training Program / October 2007

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