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O'Rourke Hospitality Shapes The Green Team, Inc.'s Identity
and Web Presence To Reach Hotel Decision Makers

Newburyport MA (May 13, 2009) - Full service hospitality marketing expert, O'Rourke Hospitality, has launched a new online identity for The Green Team, a hospitality solutions company. O'Rourke's process for developing the e-marketing strategy is a model showcasing the sophisticated blend of hotel industry knowledge and website dynamics that distinguish O'Rourke. 

Mike Green, President of The Green Team explained the systematic approach Tom O'Rourke and his creative team at O'Rourke Hospitality brought to the effort, saying, "Because Tom understands the business, he helped us define who we are so it makes sense to our prospective clients including hotel management companies, designers, owners and construction companies. We had a brand. O'Rourke helped explain it." 

Tom O'Rourke, who founded his company eight years ago and now works with such major brands as Renaissance Hotels, Sawgrass Resort by Marriott and independents including the historic Hawthorne Hotel in Salem MA and the Hotel @ MIT, believes in becoming a communication partner with his clients, committed to understanding and helping to build their business. 

"The Green Team had a business challenge and we took the steps needed to answer those challenges, honing their image so that their website would make sense to the hospitality marketplace," said O'Rourke, CEO of O'Rourke Hospitality. "They needed to explain exactly what they do and needed to clear up any confusion about the 'green' aspect of their name. 'Green' happens to be their last name and a 'team' approach is what they bring. Environmental, initiatives are just some of the many services they provide. We helped put a face and the right tone on their voice, taking the true marketer's approach by listening to the client, investigating how they were perceived in the marketplace and then defining a creative brief that ensured that the end result aligned The Green Team with the industry as hospitality specialists. The website we created for them works in directing people clearly and that ties back into O'Rourke's strength as a full-service marketing company, focused exclusively on the hospitality industry."

The Green Team's team of hotel sales and operations executives, with decades in the industry, realized they needed to better communicate the services they provided and distinguish themselves from other consultants in the field. They also recognized the challenge of their name. Shannon Green, VP Partner Relations observed that the process of developing an internet marketing plan for The Green Team, including the new website (, reflects how both consultancies work with "total solutions" in mind. "O'Rourke, like The Green Team, is exactly the type of company a busy hotel executive is looking for," she said. "In this industry it is imperative to work with companies who 'get it' and take care of the details. O'Rourke's team is an absolute pleasure to work with. We are very, very excited with our new website and our partnership with O'Rourke. They know where we want to go and have provided us with a plan and the tools necessary to get there including email blasts, direct mail campaigns and other online marketing initiatives." 

"The Green Team has many capabilities from interim sales and marketing support to project management, to FF&E warehousing and installation to liquidation" said Mike Green. "But even as we take one step at a time, we keep the big picture in mind. Tom understood that immediately and very specifically. The website translates all those capabilities into who we are. It's very attractive. It makes sense. And it is completely credible. I am confident that he can do that for anyone."

For information about The Green Team, contact Shannon Green at or 615-834-8800. For information about O'Rourke Hospitality, contact Sara Chapman,, or 978.465.5955. 

About O'Rourke Hospitality (
Founded in 2001, O'Rourke is an award-winning hospitality marketing firm headquartered in Newburyport, Massachusetts. Serving clients throughout the United States, O'Rourke provides hotels, restaurants and tourism boards with a complete range of marketing creative, design and support services. Clients include Winegardner & Hammons Hotels, New York Marriott Hotels, Sawgrass Golf Resort & Spa, and Marriott Hotels in Aruba and London's West End. 

About The Green Team (
Founded by Michael Green, in 2004, The Green Team is a team of experienced hospitality professionals devoted to servicing hotels and resorts. The company offers a wide range of services - from operational solutions to revenue generating strategies including direct sales and marketing support to new build or renovation FF&E support services. Clients include hotel industry leaders such as Interstate Hotels & Resorts, Loews Hotels, Renaissance Hotels, and Sunstone Hotels


Stephanie Seacord 
Leading Edge 
135 Piscassic Road (Box 960) 
Newfields NH 03856 
T: 603-772-1835 F: 603-772-7066 

Also See: Middle Tennessee Hospitality Championship Planned for November; The Green Team, Inc. Continues To Hold Title Sponsorship / May 2009

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