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New York City’s GEM Hotel Collection Appoints
Javier Egipciaco & Ashley Grogg as General Managers for
Chelsea & Midtown West Properties

NEW YORK – May 11, 2009 – The GEM Hotel collection, operated by Gemini Hospitality Management, is pleased to announce the appointments of Javier Egipciaco and Ashley Grogg as general managers of The GEM Hotel Chelsea and The GEM Hotel Midtown West, respectively.  Egipciaco and Grogg will be overseeing daily operations at the hotels, including sales and marketing performance, customer and guest services and more.  Both have most recently held positions within Gemini Hospitality Management, and collectively have nearly 20 years of hospitality experience, with an extensive focus on the New York market.

“I am confident that Javier and Ashley will enhance the individual properties’ status in the competitive New York market, and underscore the brand’s commitment to providing genuine service,” said Ritesh Jariwala, president of Gemini Hospitality Management.  “I am thrilled to see these two individuals grow within the GEM family, and look forward to their unique touches at each property as we look to reflect the individuality of the neighborhoods we are in.”
Before taking the reins at the 81-room GEM Hotel Chelsea, Egipciaco managed The GEM Hotel Midtown West and The GEM Hotel SoHo, where he exceeded expectations and hotel goals in guest satisfaction, consistently achieved one of the highest scores for hotel standards in cleanliness, implemented aggressive marketing and advertising plans and more.  In addition to his new role at the Chelsea hotel, which opened less than a year ago, Egipciaco continues to manage The GEM Hotel SoHo.  Prior to joining Gemini Hospitality Management, Egipciaco held several positions, spanning nearly a decade, at The Stanhope, formally a Park Hyatt hotel, and started his career as a guest service provider at The SoHo Grand.  Egipciaco is a Certified Hospitality Administrator (CHA) and a graduate of New York City Technical College. 

Grogg’s appointment at the helm of the 39-room GEM Hotel Midtown West follows her post as the front office manager at The GEM Hotel Chelsea, where she served as a mentor and coach for the front office staff, analyzing the market and competitive intelligence.  Grogg began her hospitality career in Cincinnati, Ohio with Commonwealth Hotels, Inc.  At Embassy Suites Hotel Cincinnati-RiverCenter she held the post of food and beverage manger and oversaw all aspects of finical measurement for the restaurant, room service and banquet services.  At the Residence Inn Cincinnati Airport, a Marriott hotel, Grogg was the front office manager where she was recognized by Commonwealth Hotels, Inc. for the largest increase in ADR and Rev Par in 2006.  Grogg is a graduate of Indiana University College of Arts and Sciences.

The GEM Hotel collection offers guests genuine service at a great value, boasting brand-wide complimentary amenities, including nightly turndown, high-speed Internet access, LCD televisions, iPod docking stations, Gilchrist & Soames bath amenities and more. 

For more information about The GEM Hotel collection visit

The GEM Hotel brand is an authentic and intimate collection of neighborhood boutique properties in Manhattan operated by Gemini Hospitality Management. The brand, which was launched in 2007, currently boasts three locations: The GEM Hotel Midtown West, located at 449 West 36th Street; The GEM Hotel SoHo, located at 135 East Houston Street; and The GEM Hotel Chelsea, located at 300 West 22nd Street.  A fourth property, The GEM Hotel Union Square, is slated for fall 2010.  While the décor of each property is distinct, all guestrooms feature wide-screen flat-panel LCD televisions, high-speed Internet access, coffee maker with Wolfgang Puck coffee, iPod docking station clock radios with MP3 connections, down pillows and plush towels, SEI premium bottled water, high-end Gilchrist & Soames bath amenities and monogrammed bath robes. The GEM Hotels honor individuality and reflect and support the surrounding neighborhood through hotel décor and staff community relations.

Eileen Almonte
Quinn & Co.
212.868.1900 x233




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