Santa Clara, CA � June 17, 2009 � Milestone
Internet Marketing announced today the launch of eBuzz ConnectTM
Social Media Management System targeted at the hospitality and travel industries.
eBuzz ConnectTM is an online Social Media Management system
for hotels, restaurants, and businesses to manage online reputation and
social media channels from an integrated single interface.
In addition to Social
Media channels, eBuzz ConnectTM also monitors Online Travel
Agency channels such as Expedia and Travelocity. Hotels can
measure their performance against social
media marketing goals and benchmark their performance vs. competitors
using the system.
Why eBuzz ConnectTM?
Social Media Marketing is the next frontier of �organic
optimization.� As Social Media sites continue to grow in popularity,
it is important for hotels to include these channels in their online
marketing strategies, especially when references from these sites are
considered important ranking factors by search engines. Hotels that take
advantage of this trend and put an effort in managing their online reputation
are seeing significant benefits in terms of online placement and increased
revenue.
Over the last few years, Milestone has collected substantial return
on investment data from social media marketing efforts for several
hotel industry clients (see GravitiTMfor
more information). eBuzz ConnectTM is derived from the
results of these marketing efforts and focuses on the social media channels
found most effective for the hotel industry.
eBuzz ConnectTM Key Features
eBuzz ConnectTMcomes with several features for monitoring
and managing online reputation and proactively marketing the hotel on social
media channels. Some of the key features include:
Converting Social Media into Profits
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Monitor, manage, respond (wherever possible) to reviews and comments on
social media channels
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Monitor performance on OTA channels
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Reference Guide for Social Media Marketing - which channels to optimize
and how to optimize
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Demystifies how hotels can maximize gains and track performance in social
media channels
Flexible and Powerful Reporting
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Actionable General Manager�s Summary Report
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Dashboard view and desktop delivery
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Trend Analysis � data saved for up to 2 years
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Brand and group level reporting. Summarize reports by group or region,
assign multiple user permissions
Set and Manage Social Media Goals
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Benchmark performance of hotel on social media channels vs. pre-set goals.
Goals can be relative to competitors or absolute goals. Track performance
pre- and post- changes at the hotel (construction, management change, etc)
Competition Monitoring
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Monitoring of performance vs. competition
Impact IndexTM
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Enables focus on important items. Sort by importance of reviews using
Impact Index Rating
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eBuzz ConnectTM System Architecture
The system is designed as a central warehouse for collecting and storing
data from multiple Web 2.0 and Social Media sites and the capability to
present data to the user in easy-to-read dashboard reports and desktop
delivery reports. The architecture provides an easy to navigate social
media dashboard with summarized reports segmented by the type of channel
such as Travel Reviews, Blogs
and News, Photo
Sharing, Videos,
Bookmarking, and Social Networks and easy ability to drill down into each
of the channels.
Availability and Pricing
eBuzz ConnectTM is available starting June 23, 2009 at the
HITEC
Conference in Anaheim, CA. The system is available at a discounted
launch price in the range of $95 to $195 per month per hotel. Multiple
hotel pricing discounts are offered and the pricing can be obtained by
contacting Milestone sales rep. For more information about the product
and company or to sign up for a free trial, call (888) 350-8396
or email: [email protected]
About
Milestone
Milestone Internet Marketing, Inc. is a leading provider of Internet
marketing solutions for the lodging industry. Milestone�s portfolio
of services included Web
site design, search
engine optimization, pay-per-click
marketing, email
marketing, and several Social Media Optimization initiatives like online
videos, blogs,
RSS,
etc. Milestone currently works with over 700 hotels and drives over
$150M in annual revenue for its clients. Milestone is a preferred vendor
for several major lodging industry brands and works with some of the leading
management companies in the US. Milestone is also well known as a lodging
industry educator for its Hotels
to HTMLs internet marketing workshops
and book. For more information on our products and services,
please visit www.milestoneinternet.com
or email [email protected]
or call (888) 350-8396.
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Copyright © 2009 Milestone, Inc.
All Rights Reserved.
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