News for the Hospitality Executive
Online Social Media Management for the Hospitality and Travel Market
Santa Clara, CA – June 17, 2009 – Milestone Internet Marketing announced today the launch of eBuzz ConnectTM Social Media Management System targeted at the hospitality and travel industries. eBuzz ConnectTM is an online Social Media Management system for hotels, restaurants, and businesses to manage online reputation and social media channels from an integrated single interface. In addition to Social Media channels, eBuzz ConnectTM also monitors Online Travel Agency channels such as Expedia and Travelocity. Hotels can measure their performance against social media marketing goals and benchmark their performance vs. competitors using the system.
Social Media Marketing is the next frontier of “organic optimization.” As Social Media sites continue to grow in popularity, it is important for hotels to include these channels in their online marketing strategies, especially when references from these sites are considered important ranking factors by search engines. Hotels that take advantage of this trend and put an effort in managing their online reputation are seeing significant benefits in terms of online placement and increased revenue.
Over the last few years, Milestone has collected substantial return on investment data from social media marketing efforts for several hotel industry clients (see GravitiTMfor more information). eBuzz ConnectTM is derived from the results of these marketing efforts and focuses on the social media channels found most effective for the hotel industry.
eBuzz ConnectTM Key Features
eBuzz ConnectTMcomes with several features for monitoring
and managing online reputation and proactively marketing the hotel on social
media channels. Some of the key features include:
eBuzz ConnectTM System Architecture
Availability and Pricing
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|Also See:||Milestone Internet Marketing, Inc. Enhances Its Google Certifications / June 2009|
|Milestone Internet Marketing, Inc. Wins Best Hotel and Lodging Website Award / April 2009|
|Milestone Internet Marketing, Inc. Wins Multiple Adrian Awards for Excellence in Hotel Internet Marketing / January 2009|
|Milesone Launches Graviti™; Hotel Industry’s First Integrated Social Media Optimization Plan / November 2008|
|Milestone Internet Marketing wins W3 Silver Award for Hotel Website Design and Promotion / November 2008|
|Matt Cutts, the Google Guy, Shares Insights on Smart Strategies and Analytics for Improving Hotel Web Site Performance / November 2008|
|Interview with Matt Cutts from Google Regarding Best Practices for Promoting Hotels Online / Benu Aggarwal / March 2008|
|Milestone Internet Marketing, Inc. Wins Gold Adrian Award for Excellence in Hotel Internet Marketing / January 2008|
|Blogging For Lodging; Are You Blogging Yet? / Benu Aggarwal / April 2007|
|Milestone Internet Marketing Licenses Hotels to HTMLs™ Handbook To Best Western International (BWI) For Online Education / May 2005|