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Webinar: Discover the Secrets to Differentiating Your Hotel from the
Overwhelming Glut of Sameness amongst Hotel Listings on
Travel Websites, June 4th 2009

Click here to register for this event.

Toronto, ON, June 1, 2009 -- What differentiates one hotel from another? Online travel shoppers canít tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. ďTo succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed,Ē Henry Harteveldt, Vice President and Principal Analyst, Forrester. This webinar will explore "differentiation" and why itís so important for hotels to establish a strong position in the minds of active travel shoppers. 

Featured speakers:

  • Bonnie Knutson, a professor in The School of Hospitality Business at Michigan State University and highly regarded marketing expert featured in The Wall Street Journal with appearances on CNN and NPR. 
  • Roger Young, Founder of Plan B Hospitality Consulting and key innovator with 31 years in the hospitality industry has worked with Best Western, Holiday Inn, and Ramada hotels.
  • John McAuliffe, Chief Marketing Officer at VFM Leonardo and 20 year marketing veteran will be the moderator of the event. 
By attending this Webinar, you'll learn:
  • Critical steps to differentiating your property online Hotelís need to differentiate on something. Learn how to identify your hotelís unique attributes and how you can stake your claim in an online marketplace that gets more crowded by the day. 
  • How to create an experience that drives more bookings The explosion of Web 2.0 means new, more personalized ways to interact with your prospective guests and rich media tools that will let you tell your story more effectively than ever before. 
Video Giveaway 

3 Webinar attendees will receive a complimentary full-motion video of their hotel. These 60-second high-quality custom-designed videos help convey a unique story and effectively differentiate your hotel to drive consumer action when distributed online. ALL registrants will be eligible for a Video for as low as $549.00.* Click here for more information about the videos.

Who should attend?

This webinar should be attended by E-marketing Executives, General Managers and Directors of Sales & Marketing at Hotel Management Companies, Individually Branded or Un-aligned Hotels or anyone that wants to understand the value of differentiation and why itís so important for hotels. The webinar is approximately one hour in duration and is at 2:00 p.m. Eastern, 11:00 a.m. Pacific, June 4th, 2009. 

Register now

About VFM Leonardo
VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit



Julie Vieth
Communications Specialist
 VFM Leonardo Inc.
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1Canada
Toll free: 1.877.593.6634
Phone: 416-593-6634
Fax: 416-593-7572


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