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Hospitality Management Holdings (HMH) Coral Hotels & Resorts Sign
New Partnership with Trust International

HMH Consolidates Distribution, Reservations, Channel Management, CRM with
Trust International’s integrated CRS/CRM solution

Frankfurt, Germany – June 10, 2009 – As Trust International continues to expand its service portfolio in the Middle East, Trust is pleased to announce that Hospitality Management Holdings (HMH) is the latest Middle Eastern hotel group to select Trust International for centralized reservations and distribution services as well as fully integrated CRM.     

HMH, a Dubai-based holding company which comprises four distinct hotel brands, including Coral Hotels & Resorts, Corp Executive Hotels, EWA Hotel Apartments and ECOS Hotels, selected a holistic approach of empowering their hotels with the best in distribution technology, and will integrate two critical system components: Trust’s full suite of central reservation services, Voyager|CRS, and Trust’s fully integrated customer relationship management set of tools, Discovery|CRM. 

As a result, all hotels of the HMH group will benefit from outstanding new options in distribution, profile and campaign management that allow better guest recognition and guest satisfaction. The new platform consolidates all of HMH’s distribution, reservation, channel management and CRM needs in one end-to-end solution offered by Trust International.  

“Trust International is a reliable and proven partner that we believe can best service the discerning customers of our hotels, resorts and apartment properties,” said Michel Noblet, CEO, Hospitality Management Holdings. “With our comprehensive selection of accommodations and services to suit all budgets and clientele, we deliver excellence to our customers and demand no less from our service providers.”

HMH will utilize Trust International’s advanced Voyager|CRS platform for GDS and IDS distribution, interfaces to online travel agency networks and many direct connects such as Expedia,, and

In addition to channel connectivity and advanced distribution options, this new platform includes the provision of an Internet Booking Engine (IBE) for their brands’ web sites, an integrated commission handling module and Trust’s fully integrated Discovery|CRM solution powered by Serenata Intraware.  It is a powerful example of systems integration leading to an end-to-end solution. 

Guest information contained in reservation records and guest profiles is delivered from many sources to Voyager|CRS then distributed to the property management system (PMS) and central CRM platform. This qualified and filtered data is then available to other CRM applications for reporting, campaign designs, ROI tracking, loyalty or SFA tools

“We are more than happy to welcome HMH’s brands as the first in the Middle East to adopt our full suite of products with our new integrated Discovery|CRM tools,” said Richard Wiegmann, Chief Operating Officer, Trust International. “When we implemented this unique end-to-end solution with our first customers more than two years ago, they very quickly realized the time-saving efficiencies and were seeing the tremendous advantages of having accurate guest data available at all points of sale. We're looking forward to rolling this out to all of HMH´s properties in the coming months as they see the substantial and quantifiable benefits of this powerful end-to-end solution.“

About HMH
Headquartered in Dubai, Hospitality Management Holdings (HMH) has under its umbrella four well-established and distinct hotel brands. While Coral Hotels & Resorts is a quality driven 4 and 5 star brand, Corp Executive Hotels provides a new dimension for business travelers. On the other hand, EWA Hotel Apartments represents a growing niche of lifestyle hotels while ECOS Hotels is an innovative and environmentally sensitive budget brand.

Launched in 2004, the group is counted among the UAE’s most successful homegrown hospitality chains. Product diversification and innovation, sound fundamental values, commitment to excellence, quality service and expansion in key destinations are the hallmarks behind HMH’s amazing growth. Spread across the Middle East and North, South and East Africa, the group is now poised to conquer other markets. Visit

About Trust International Hotel Reservation Services GmbH

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (


Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833 –

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03 -

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