News for the Hospitality Executive
Starwood Capital Acquiring Golden Tulip Hospitality; the
Golden Tulip Brands to be
Integrated with Starwood Capital's Budget Hotel Division - Louvre Hotels
London, Paris, Lausanne, June 12, 2009 - Golden Tulip Hospitality BV, in consultation with the Trustees, and an affiliate of Starwood Capital Group Global (which itself controls, through an affiliate, Louvre Hotels SAS) have agreed terms for an affiliate to acquire the Company’s Franchise business, its Development & Representation businesses, Joint Venture interests, and the brands, trademarks and intellectual property of Golden Tulip, Tulip Inn and its related brands. (See: Golden Tulip Hospitality Group, with 780 hotels Around the World, Forced to Seek Protection from its Creditors / April 2009 )
Subject to confirmatory due diligence the transaction is expected to complete by June 26th 2009.
It is the intention of Starwood Capital Group to grow the Golden Tulip brands in existing and emerging markets, leveraging off the Louvre Hotels distribution platform through a strategic alliance between Louvre Hotels and the Golden Tulip businesses.
Rich Gomel, Managing Director at Starwood Capital Group, comments: “The clear appeal of Golden Tulip Hotels is its strong brand and far reaching franchise network. The group is highly complementary to Louvre Hotels (Premiere Classe, Campanile, Kyriad and Kyriad Prestige); both geographically and on a segment level. It will enable us, through a strategic alliance, to offer existing and new customers a full range in accommodation and service levels across over 40 countries, with over 1,000 hotels, comprising some 82,000 rooms.
Following completion, the group will be able to compete more effectively for corporate accounts thanks to a larger share of the Global Distribution System and distribution channels. Furthermore, our franchisees will see significant benefit from the scale of our combined portfolios. As with Louvre Hotels, Starwood Capital is absolutely committed to nurturing and growing the Golden Tulip brands.”
Hans Kennedie, Managing Director of Golden Tulip, adds: "The combination of Golden Tulip with Louvre Hotels will indeed create a new global hospitality force, based on European fundamentals. The combined group will create substantial synergies and benefits both to our customers as well as to our hotels.”
The alliance of Golden Tulip and Louvre Hotels will have offices worldwide in Europe, Middle East, Africa, Asia, South and North America.
About Starwood Capital Group
About Louvre Hotels
About Golden Tulip Hospitality Group
In addition, Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
For Starwood Capital Group/ Louvre Hotels – Brunswick
For Golden Tulip Hospitality B.V.
|Also See:||Starwood Capital Group Acquiring Controlling Interest in Groupe Taittinger, Societe Du Louvre, Europe's Second Largest Hotel Network / July 2005|
|Barry Sternlicht's Privately Held Starwood Capital Group Planning a Luxury Hotel Brand Called the Crillon; The Crillon's Flagship is the Hotel de Crillon in Paris / January 2006|