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Pegasus Solutions and VFM Leonardo Form Strategic Partnership

Pegasus Chooses VFM Leonardo’s VScape® Digital Asset Management System
to Power All Visual Content for ODD and Content Hub

DALLAS, TX and TORONTO, ON (June 24, 2009) – Pegasus Solutions' and VFM Leonardo have formed a strategic partnership to provide hotels industry-leading end-to-end visual and descriptive content management and distribution. The agreement will allow Pegasus, which maintains the largest collection of electronically bookable hotels in the world, to leverage VFM Leonardo's VScape® Digital Asset Management System and visual content library for the more than 90,000 hotels in the Pegasus online distribution database (ODD).

Optimizing the dominant positions of Pegasus as the industry leader for distribution of descriptive content and inventory, and VFM Leonardo for distribution of visual content such as photos, virtual tours and video, this strategic partnership brings hotels an unrivaled offering for content distribution, according to Mike Kistner, president, CEO and chairman of Pegasus Solutions.

“Hotels need an arsenal of tools, including visual content, to compete in a market where converting online travel shoppers has become more complex,” said Kistner. “VFM Leonardo has already taken the top spot in the industry for visual content management and distribution, which is why we’ve selected them to further improve the content distribution options for our hotels and for Pegasus-powered travel sites.”

Pegasus will integrate VFM Leonardo's leading VScape Digital Asset Management System with the ODD, which will allow hotels to easily update and manage their visual content directly in the ODD. Additionally, Pegasus and VFM Leonardo will offer ContentHub™, a tool that enables hotels to seamlessly access, update and manage their images and text through a single interface. Both the VScape integration and ContentHub will allow visuals and text to be presented consistently to the global distribution systems (GDSs), and Pegasus alternative distribution system (ADS) customers, which include the major travel websites, search engines, tour operators and travel consortia.

Delivering a visual story accurately and efficiently to thousands of online channels and websites utilized by travel shoppers during their hotel selection process translates into increased bookings, according to Paolo Boni, President and CEO of VFM Leonardo.

“Better merchandised hotels get more bookings,” said Boni. “Research actually shows online travel shoppers are 67 percent more likely to book a hotel that displays virtual tours and a staggering 89 percent more likely when a hotel displays video. Pegasus is the ‘best of breed’, and we are very proud of our partnership with them and their selection of VScape to manage and distribute hotel visual content. We firmly believe we can now better deliver hotel visual content through Pegasus with a complete solution that helps hotels better merchandise online and increase their bookings.”

About Pegasus Solutions Inc
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit


Ariel Herr for Pegasus
+1 (214) 890-7912
aherr @

Julie Vieth
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press @

Also See: Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009
Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009



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