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News for the Hospitality Executive

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners
New Software as a Service sits on the platform, offering the finest business-analytics
tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering

Visit Libra OnDemand Booth 844 and
MSI Booth528 at HITEC

CELEBRATION, FLA. — JUNE 23, 2009 — MSI (Multi-Systems Inc.), a Phoenix-based hospitality technology solutions provider, has become the newest U.S.-based Channel Partner of Libra OnDemand. Libra OnDemand is the hospitality industry's first on-demand CRM solution built entirely on the world’s most popular on demand platform (, and provides a comprehensive suite of hospitality-specific web-based applications to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand business analytics. 

Libra OnDemand will interface to all MSI products via The Helm Business Intelligence integration platform. MSI’s property management solutions serve full service, limited and or select service in either single or multi-property multi-branded environments. MSI is a full-service reseller of Libra OnDemand, so hotels looking for add-on or stand-alone customer relationship management tool can now benefit from one-stop-shopping through MSI.  

“Libra OnDemand account and contact data synchronizes with MSI property management systems, providing MSI customers an integrated solution to manage company history, travel agency history, sales masters, guest history and booker profiles,” said Gregg Hopkins, Libra OnDemand CEO. “This enables MSI customers to acquire deep knowledge of every account and contact, while facilitating collaboration and communication across their organizations. Libra OnDemand gives MSI customers a complete 360-degree view of each customer, enabling them to build and maintain strong, lasting customer relationships.

“MSI has an excellent reputation in the industry for offering quality products, support and service,” he said. “Libra OnDemand only aligns itself with companies that demonstrate a commitment to providing superior business practices to its customers – and MSI epitomizes this strategy.  We are proud to have MSI as our PMS Channel Partner.”

“MSI is thrilled to be working with the caliber of people Libra OnDemand has in development and client facing roles,” said Laura Kirby-Meck, MSI’s Chief Marketing Officer. “Committed to excellence in service delivery and products, as well as managing an agile team, MSI strives to partner only with those best of breed technology and solution providers that share in the same philosophy and desire for client success. Adding the Libra OnDemand solution to our current next generation of products will further empower our collective prospects and clients to meet guest satisfaction and revenue returns on investment.”

From profile cleansing and centralizing all guest-related information to e-mail marketing to managing customer-related activities, Libra OnDemand quickly will become an indispensible tool for all MSI customers, Hopkins said. And, because it’s deployed via the Internet, it works from any PC. Information can be accessed from virtually anywhere, upgrades are instant, and reports can be customized for each hotel or multi-property enterprise.

“We are confident in our relationship going forward with MSI and their next generation solutions, while continuing a cooperative working relationship with their development team,” Hopkins said. 

Hoteliers interested in learning more about the Libra OnDemand/MSI integration can visit the MSI Booth #528 or the Libra OnDemand Booth #844 at the Hospitality Industry Technology Exposition & Conference (HITEC), June 23-25 at the Anaheim (Calif.) Convention Center.

To pre-schedule an appointment with the Libra OnDemand team at HITEC, call 407-412-9296. For more information on Libra OnDemand CRM products, visit

About Libra OnDemand

Libra OnDemand leverages the power of the world’s most popular on demand platform ( to provide a comprehensive suite of hospitality specific applications: customer relationship management (CRM), sales force automation (SFA), loyalty & rewards management, reporting & data analytics, and integration & centralization tools.  Designed to drive sales and increase revenues for the world’s premier hospitality organizations, Libra OnDemand is a Software-as-a-Service (SaaS) application that is easy to use and requires zero upfront investment.

About MSI

Serving the hospitality industry since 1990, MSI (Multi-Systems, Inc.) is a leading supplier of hotel technology and property management software solutions. With an installed customer base of nearly 3,000 hotels and resorts throughout North America, MSI is one of the largest privately-held providers of fully-integrated property management, sales, marketing and catering, point of sale, web booking, and centralized corporate services. MSI specializes in "total system solutions" for management companies and hotel chains by providing central reservation and property system integration. For more information on MSI, visit


L. Gregory Hopkins
Libra OnDemand
(407) 412-9296 ext. 702
[email protected]

Barb Worcester
Tel: (440) 930-5770
[email protected]

Also See: Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009
Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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