News for the Hospitality Executive
Wyndham Hotels and Resorts Develops New Interior
for the Hawthorn Suites and Wingate Brands
Hawthorn Suites Logo Updated
RIO GRANDE, Puerto Rico (May 29, 2009) - More than 350 owners, managers and staff attending the Wyndham Hotels and Resorts conference this week heard new brand President Jeff Wagoner announce that the brand’s footprint would be expanded by affiliating it with the midscale extended-stay Hawthorn Suites® brand.
The affiliation, designed to reach a broader consumer base and leverage marketing, sales and training, creates a combined Wyndham® brand that will encompass approximately 325 hotels based on quarterly system statistics disclosed March 31. The company previously affiliated its Wingate® and Wyndham brands in 2007.
To formalize the relationship, the Hawthorn brand, now Hawthorn Suites by Wyndham, will be identified with a refreshed red and orange logo that incorporates key design elements of the Wyndham logo.
“The integration of Hawthorn Suites by Wyndham allows us to offer a complete spectrum of products under the Wyndham umbrella, meeting every type of consumer’s hotel need,” said Jeff Wagoner.
He also outlined a three-pronged brand strategy to clarify each product’s positioning within the Wyndham Hotels and Resorts brand and drive growth for the chain’s managed and franchised hotel portfolio.
Addressing an audience representing the Wyndham, Wingate by Wyndham and Hawthorn Suites by Wyndham brands who assembled for the conference at the Rio Mar Beach Resort & Spa - A Wyndham Grand Resort, Wagoner said his strategy aims to ensure “Wyndham gains recognition as one of the great upscale hotel brands.”
“With just three months under my belt as president of Wyndham Hotels and Resorts, already, it’s clear to me what we need to do,” he continued. “My focus has been, and will remain on, establishing three things: brand clarity, brand contribution and profitability for Wyndham owners and operators.”
Wagoner clearly framed the Wyndham brand portfolio to include five distinct product types including
Other common attributes include Wyndham Worldwide Corporation’s Count
On Me! service culture, whereby, all Wyndham employees pledge to be responsive,
be respectful and deliver great customer experiences; Wyndham Be Well™
philosophy; marketing designed with a similar look and feel; common property
management systems; and the Wyndham brand name.
“While our typical guest is over the age of 35, we are preparing for
the Generation X and Y travelers who are developing their brand of first
choice,” said Hall. “The new designs are contemporary and comfortable and
provide an intuitive guest experience.”
Guestroom and Lobby Prototypes
The designs, which have a more upscale look and feel than the current Hawthorn Suites design, also offer the choice of three distinct color palettes reflecting seasonal colors of spring, summer and fall for warmth and home-like surroundings.
Renderings of the Hawthorn Suites
Wyndham Hotels and Resorts, LLC and its affiliates, subsidiaries of Wyndham Worldwide Corporation (NYSE: WYN), offer upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, China and the Caribbean. All hotels are either franchised or managed by Wyndham Hotels and Resorts, LLC or an affiliate. For additional information or to make a reservation, go to www.wyndham.com.
|Also See:||Wyndham Appoints Leadership Team for the Recently Acquired Microtel Inns & Suites and Hawthorn Suites Brands; Roy Flora Named President of the Brands / August 2008|
|Wyndham Debuts Three New Hotel Prototypes including Guest rooms, Lobbies, Smart Chair / July 2006|