News for the Hospitality Executive
23, 2009 - Knowcross Solutions today announced the launch of the online
purchase and download facility for SKIGEE, a first of its kind SMS application
designed uniquely for the hospitality industry. SKIGEE allows hotels to
use SMS messaging effectively to enhance guest experiences, conduct marketing
campaigns and provide an alerting system for use in emergencies.
By pointing an internet browser to www.skigee.com, hoteliers, spa managers and restaurateurs can now download the software for installation and purchase messaging credits online with a credit card.
“Part of the original vision for SKIGEE was that the software could be purchased online, quickly downloaded and would be quick and easy to install and to use. While this business model is not common in the hospitality technology industry, it is quite common in the general software industry.” says Stephen Burke, VP, Product Development for Knowcross.
“Hotels rely on email to communicate with their guests. However, research has shown that the majority of mobile users do not have mobile email and a majority of those that do turn off their roaming data services due to the prohibitive costs. This means that less than 1% of guests actually get their emails while they are travelling,” said Burke.
SKIGEE is simple to use and it seamlessly reads guest contact details from Property Management Systems, Table Management Systems, Spa systems, and Loyalty systems and automatically sends SMS messages, such as up sell offers, reservation confirmations, airport pick up information, welcome messages, and thank you messages.
SKIGEE goes beyond the bulk SMS services used by many hotels and restaurant marketers today by focusing on the power of opt-in and permission-based messages. While many guests shy away from being subjected to random promotional blasts, SKIGEE delivers valuable information and pertinent content to the guest’s mobile phone quickly and accurately by using pre-created templates and tracked delivery status.
Besides its use as a Communications and Marketing system, SKIGEE is also being adopted by many hotels as a guest Alerting system because of its ability to instantly reach guests with urgent information at the touch of a button, something not possible with spreadsheet-based bulk providers or SMS modem-based software. This is thanks to SKIGEE’s hosted SMS Gateway that is connected to carrier-grade infrastructure all over the world, providing high speed, multiple path message routing.
“It’s time for hospitality professionals to recognize that SMS is the most ubiquitous choice for mobile communication, and that partnering with the wrong provider is like trying to market your brand by throwing a fist full of flyers into a stiff wind. If you cannot confirm that your important message has reached your even more important guest, then you’ve wasted your time and theirs,” says Nikhil Nath, CEO of Knowcross. “By providing convenient, reliable access to important information, you are making your guest’s life easier, and that itself is the basis for all hospitality business.”
About Knowcross Solutions
Founded in 2002, Knowcross Solutions develops cutting edge mobility and workflow products for the hospitality industry. Knowcross products are deployed at leading hotels across the world such as Hyatt, Shangri-La, Sofitel, Swissôtel, Oberoi, Radisson, Raffles, Intercontinental, and Kempinski. Knowcross is a Microsoft Gold Certified Partner, BlackBerry ISV Partner and Sun Java Partner. Through its active participation and leadership roles in HTNG (Hotel Technology Next Generation), Knowcross is helping to define standards for the next generation of hospitality technology solutions.
For information on SKIGEE, please visit www.skigee.com.
|Also See:||SKIGEE the first practical SMS solution for hotels - SKIGEE empowers hotels to reach 4 billion mobile users worldwide / May 2009|