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Hallandale Beach, FL, April 14, 2009 – Sending the right
email message, to the right person, at the right time
and without fatiguing your guest history is always a critical best
practice for
eMarketers. ZDirect’s hotel clients do just that on demand,
the following cool filters were recently released for users to
segment
their data within the ZMail®
platform:
- Guest Reservation Booking Windows: With ZMail by
ZDirect’s booking window filter, hotel properties are able to
market to their guests who have, for example, booked a reservation 3
days before check in, thus identifying a last minute guest... or
conversely, market to families who book their vacations six months out.
- Cancellations: Hoteliers can market to their guests
who have cancelled a reservation within a particular date range, for
future stay.
- Zip Code Radius: Marketers are now able to identify
guests who live within certain range of their property, thus segmenting
their "drive" market. As another example, properties could
exclude guests who live 800 miles away as to not annoy guests who would
not be able to get to your property for a last minute email
special. In addition to the radius, marketing managers will
also be able to input zip code ranges, for example "90210" to "90300".
ABOUT ZDIRECT, INC.
 Based in Miami, Florida, ZDirect,
Inc. is the preeminent provider of solutions for the hospitality and
resort industry in the emerging area of Internet, electronic marketing
and CRM. With its platform ZMail®, the company takes email
technology to a whole new level of effectiveness by giving hotel
managers a powerful way to impact relationships with their previous
guests and inquiry base. ZMail's suite of tools empowers professional
property managers to streamline their entire eCRM effort.
For further information, please contact:
Bob Fill, Vice President of Product Marketing, [email protected] Telephone:
(843) 492-4046.
Web Site: http://www.zdirect.com/
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