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How To Cope with a Complete Paradigm Shift in the Hotel Industry?
Attend Meet the Money® May 5-7, 2009 in Los Angeles

By Jim Butler - April 15, 2009

Today, the Fed announced that for the first time in 50 years, the US economy has experienced deflation. According to the Wall Street Journal, the Labor Department reported that the March consumer-price index slipped 0.4% below its year-earlier level -- the first decline in more than 50 years.

How bad is it?

State and local sales-tax revenues fell more sharply in the fourth quarter of 2008 than at any time in the past 50 years, and have continued to erode through the first part of 2009, according to a report released yesterday.

The 21 largest TARP banks -- the largest bank recipients of U.S. Bailout funds -- lent 2.2% less across all consumer and commercial categories in February than in the prior month.

The New York Times has now christened our current financial crisis as "The Great Recession of 2008" and the pessimists are predicting a modest "recovery" in 2014!!!

What does this mean to the lodging industry? 

How do we survive? Where are the opportunities? Where are the flaws in the analysis?  I think these are some of the most important questions we will have to answer in the coming months, or years. To be honest, I do not know the answers. And I believe that anyone who claims to do so is lying.

The best we can do is to gain as many insights and perspectives as possible, analyze them for ourselves, and see what makes sense.

Why you should want to be at Meet the Money®

Gaining new insights and perspective, and seeing how the most creative minds in the country analyze them is the most compelling reason for all our industry friends to attend this year's Meet the Money® -- our 19th annual hotel conference. 

Ironically, Meet the Money® began 19 years ago with two years of conferences focused on "bankruptcies, workouts, and receiverships" and then moved on to better times for most of the last 2 decades.

What to do in a paradigm change. 

I believe that our current situation is not a "correction," but a change in paradigm. The value perception is different. Our business has changed in fundamental ways.

Just as my father, who grew up in The Great Depression, had a very different view of the importance of cash purchases, and debt, these times will change forever how consumers and businesses react to one another.

Get the "new vision." 

We need a new vision of economics, business, consumerism, and what we all provide to one another. It is a new world.

That's what Meet the Money® is all about this year. We have never had more economic experts, economists, analysts and industry pundits join us as speakers and panelists. It's never been more critical to understand their analyses, approaches and predictions. 

If you haven't signed up already, please go to For one more week, the Sheraton LAX will still give you a great rate, and you don't want to miss this conference.

Meet the Money® 2009
May 5-7, 2009 at the Sheraton Gateway LAX


To view our impressive roster
of speakers click here

To register click here

See you at Meet the Money® 2009! 

About the Author:
Jim Butler is one of the top hotel lawyers in the world. GOOGLE “hotel lawyer” or “hotel mixed-use” or “condo hotel lawyer” and you will see why.  He devotes 100% of his practice to hospitality, representing hotel owners, developers and lenders.  Jim leads JMBM’s Global Hospitality Group®—a team of 50 seasoned professionals with more than $40 billion of hotel transactional experience, involving more than 1,000 properties located around the globe. In the last 5 years alone, they have brought their practical advice to more than 80 “hotel-enhanced mixed-use” projects, a term Jim coined to fill a void in industry lexicon.  This term describes one of the hottest developments in real estate-where hotels work together with shopping center, residential, office, retail, spa and sports facility components to mutually enhance the entire project’s excitement and success. Jim and his team are more than “just” great hotel lawyers.  They are also hospitality consultants and business advisors.  They are deal makers.  They can help find the right operator or capital provider. They know who to call and how to reach them. They are a major gateway of hotel finance, facilitating the flow of capital with their legal skill, hospitality industry knowledge and ability to find the right “fit” for all parts of the capital stack.  Because they are part of the very fabric of the hotel industry, they are able to help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done.  Jim is the author of the Hotel Law Blog,  He can be reached at +1 310.201.3526 or


Jim Butler
Chairman, Global Hospitality Group
Jeffer, Mangels, Butler & Marmaro LLP
1900 Avenue of the Stars, 7th Floor
Los Angeles, CA 90067-4308
(310) 201-3526 direct




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