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ATLANTA,
April 21, 2009 - Softscribe Inc., a technology Internet
public
relations firm that drives sales for companies targeting the green
tourism
and hospitality, green
government
and related markets, today announced it has formed a joint venture with
LEAP Integrated
Marketing Solutions, with a presence in Singapore, Shanghai, Beijing
and Hong
Kong, to provide reciprocal public relations and marketing services
that
support the international growth of both firms’ clients.
“We believe that centrally created marketing strategies are
more effective when executed locally, particularly in Asian markets and
EMEA,”
said Michael Squires, president and CEO of Softscribe Inc. “Experts
predict the
strongest geographies in 2009 will be in Asian markets, the Middle
East, and
the non-U.S. Americas,
so this joint venture is a natural step in the value our 10-year-old
firm
delivers to our clients. After a thorough search, we found a partner
who shares
our culture of results-oriented professional excellence. LEAP
Integrated Marketing Solutions is the
best in its class.”
Michael
Squires,
president of Softscribe Inc.,
talks about the five distinct Asian markets.
More
information: China, from Spaces to
Places
Based in Singapore
with affiliations in Hong Kong, Shanghai
and Beijing, LEAP Integrated Marketing
Solutions will enable Softscribe’s
clients to expand to Asian markets, while Softscribe will provide
support for
LEAP clients who wish to extend their footprint to North
America. The partners’ first shared client is The Rainmaker
Group,
a world leader in automated profit optimization
software and
services for gaming hospitality and multifamily housing. Rainmaker
recently
opened a regional office in Singapore
as part of its expansion into the Greater Chinese and South East Asia markets.
Growth is all about
relationships and managing
face value or “mianzi”
The Softscribe/LEAP
partnership provides valuable counsel
and execution to clients like Rainmaker on the best way to do business
in multiple
Asian markets. Wye Leng Wong, LEAP’s founding co-director, offers these
tips:
- Realize each market in Asia is unique. The culture, tradition,
mentality, business practice, and consumer behavior differ from country
to country and even city to city. Observe and understand these
differences and adapt your business model to the locale. A
one-size-fits-all approach does not necessarily work.
- Observe the importance of face
value or “mianzi”. Mianzi is the Chinese term for prestige, dignity,
respect — a vital ingredient in all relationships, especially when
dealing with Asians including seniors, experts and business veterans.
All across Asia, “giving face” refers
to having esteem for your business associates and showing it through
the utmost courtesy and regard. Maintaining your own “mianzi” or
reputation is equally important.
- Control the financial aspect at
all times. When venturing into business with foreign partners or
in any business dealings, establish firm control of the financial side
from the outset.
“LEAP is indeed very excited
with this collaboration,” said Lynn Yeow,
also a founding co-director of the firm. We
believe that there is a great synergy between the two teams to provide
an
integrated service and broader network to our clients.”
Ms. Wong created Chinese
names for Michael Squires and Julie Keyser-Squires, CFO of Softscribe
Inc.:
Michael Squires:
施任洋 (pronounced
Shi Ren Yang, which translates roughly as ‘man with confidence
of blue ocean.’)
Julie Keyser-Squires: 施悦俐 (pronounced
Shi Yue Li, which could translate as “joyful, strong woman with
beautiful connection
skills.”)
About LEAP Integrated Marketing
Solutions
LEAP Integrated Marketing Solutions is a consultancy
providing highly effective publicity and marketing strategies for
premium lifestyle brands and the hospitality / tourism industry.
Covering Shanghai, Beijing,
Hong Kong, Singapore
and other cities in Asia Pacific, we offer comprehensive,
cost-effective
single-source solutions to meet all your marketing communications
needs. Our esteemed clients include The Rainmaker AP,
Pacific Coast Feather Company AP, National Cancer Centre Singapore, Hotel Mulia – Senayan, Jakarta, and The WaterHouse at South Bund, Shanghai opening
in
2009. For more information, please visit www.leapmarketingasia.com.
About
Softscribe® Inc.
 Softscribe Inc. leverages ten years of
proven experience, deep domain
expertise, and fresh client-tailored Internet
public
relations and marketing programs to help companies targeting the green
tourism +
hospitality, green
government
and related markets drive sales and reach their business
goals. We do this with an emphasis on
relationships and a customized blend of social media + traditional
public
relations + technology-based solutions.
We are proud of our best-in-class clients, which include Aptech
Computer
Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany,
hotelSystemsPro,
JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA
International,
TravelCLICK and many other leading technology and service
companies. We
would love to help you, too. For more information please visit http://www.softscribeinc.com/.
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