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Softscribe Achieves Record 10th Year 
Fiscal Year 2008 Sales Up 33%, Revenue 41%

ATLANTA, April 22, 2009 - Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced its peak year with annual sales and revenue increases of 33% and 41%, respectively.  Client trust, partnership, futuristic thinking and increased sales for clients were cited as reasons for Softscribe’s success. 

“We export 100% positive business confidence to our clients, editors, stakeholders and the industries we serve,” said Michael Squires, president and CEO of Softscribe Inc.  “Leveraging many years of experience in PR, marketing and sales, we practice a mental discipline of entertaining only a positive perspective. Although we do not sugar coat any aspect of the current business climate, we have learned that if you focus on the task at hand and stick to proven best practices, you will thrive,” The company’s 2008 fiscal year, which ended March 31st, was a banner year in Softscribe’s 10-year history.  In 2009, Softscribe is investing in its brand with more marketing, innovation, and leadership that adds value for clients.  “When the upturn comes, that investment will pay off,” Squires said.

Softscribe’s goals for FY 2009 include:

  • A continued emphasis on client-appropriate social media; 
  • A joint venture with LEAP Marketing Asia to extend clients’ presence into Asian markets;
  • An ongoing, move into technology-based offerings including Video Email Snacks, podcasts, and html development for emails, Twitter backgrounds and widgets. 

Michael B. Squires
President and CEO
Softscribe Inc.
Softscribe’s monthly Eye on Innovation series to export business confidence and best practices to the hospitality industry will continue through the summer 2009.  The company’s free quarterly Marketing Snacks video email tutorials is ongoing.  Grab a free Marketing Snack here.

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and a customized blend of social media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit


Julie Keyser-Squires, APR
Softscribe Inc.

Also See Softscribe Inks Joint Venture with LEAP Integrated Marketing Solutions in Singapore;   Expands Internet Public Relations and Marketing Services to Asian Markets to Support  Clients’ International Growth / April 2009
Softscribe Inc s Eye on Innovation solution series: Yield Management with Two-Way GDS / March 2009
Softscribe Launches Video Email Snacks / One-Minute Video Face Mails Create Personal Messaging Experiences, Up to 25% Jump in Click Throughs / January 2009
Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008
Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008
Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008
Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008
Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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