SoftBrands Appoints Erik Munoz Vice President of Sales, Asia Pacific / April 2009

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SoftBrands Appoints Erik Munoz Vice President of Sales, Asia Pacific
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SYDNEY, April 20 - SoftBrands, Inc (Amex: SBN), a global supplier of enterprise application software, has appointed Erik Munoz as vice president of sales, SoftBrands Hospitality, Asia Pacific. Munoz will be responsible for all SoftBrands Hospitality product sales in the Asia Pacific region.

Munoz has more than 15 years experience in hospitality technology. Most recently, Munoz was director of business partner programs for HotelProphets in Australia. From 2003 to 2007 he was international sales and marketing manager for CMS Hospitality in Australia. From 2000 to 2003 Munoz was regional sales and channel manager for SoftBrands in the Asia Pacific Region. Earlier in his career Munoz held various positions with Hotel Information Systems, which was acquired by SoftBrands in 2006.

"Erik is well known for his strong leadership and sales in the Asia Pacific region. I had the pleasure of working with Erik for three years and I am extremely pleased to have him back on the SoftBrands Hospitality team and look forward to working with him once again," said Chris Gribble vice president and general manager, SoftBrands Hospitality, Asia Pacific. "Erik is known for his motivational leadership, excellent communication skills and his dedication to providing superior customer service."

About SoftBrands Hospitality

SoftBrands Hospitality (www.softbrands.com/hospitality) provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel. SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands

SoftBrands, Inc is a leader in providing software solutions for the businesses in the manufacturing and hospitality
industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at http://softbrands.com

Contact:

Phyllis Yeo
Marketing Manager, APAC of SoftBrands
+65 6235 1211
[email protected]

David Gandrud
Director of Global Marketing
612 851 1518
[email protected]
http://www.softbrands.com/hospitality

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