News for the Hospitality Executive |
SMS|World XA Online Booking Engine
PAR
Springer-Miller Powers Web Reservations with New Integrated Module
.
New Hartford, NY — April 02, 2009 — PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC) and the leading provider of guest-centric hospitality management systems --- today released the SMS|World XA Online Booking Engine. Websites play a critical role in revenue generation as today’s travelers increasingly book leisure and business travel online. SMS|World XA, the next generation of online booking engine from PAR Springer-Miller Systems, integrates fully with the SMS|Host Hospitality Management System and provides an attractive, dynamic web booking engine that converts website visitors to guests.All PAR
Springer-Miller solutions center on the guest, including the new SMS|World
XA. The property benefits from all of the advantages of a fully
integrated system – reservations flow seamlessly to the SMS|Host
system without incurring transaction-based fees. SMS|Host’s
robust packaging capability translates seamlessly to the website. “Extending
our guest-centric philosophy of hospitality system design to the web is
the basis of SMS|World XA,” commented Robert Selwah, Vice
President, Product Development for PAR Springer-Miller Systems.
“Providing our clients with these capabilities will enable their
website to drive revenue through a low-cost channel.” “Distribution
represents the driving force behind hospitality industry performance
today,” remarked Tasha McKenzie, Product Manager for SMS|World
XA. “We focus on finding ways for our customers to drive more
reservations through their direct channel as well as marry the
efficiencies of a single point of management for rates and availability
with a booking engine that puts the guest in control of their
reservation experience.” “For
our property, the ability to hard block units via the web was a must
have feature for our property as all of our island homes are unique,”
remarked Benjamin Norman, Web/Application Developer for Bald
Head Island. “The integration of our online reservations with SMS|World
XA and our SMS|Host system has made our operations much
more efficient.” The
extensive online merchandizing capabilities of SMS|World XA
engage customers, build confidence, enhance guest satisfaction and most
importantly convert window shoppers to customers. SMS|World
XA supports unlimited images and videos, as well as detailed
descriptions. “From
our experience, SMS|World XA is self-sustaining and
requires minimal support from our IT team,” remarked Chuck Marratt,
Director of Information Technology for MTM Luxury Lodging. “Our
reservations site looks clean and reflects today’s web aesthetics. The
web is our most important marketing channel; as such, images and video
are our most significant online asset. Having complete control of the
content enables us to make instant updates and changes, on our
schedule.” Because
many properties offer guests a complete experience that ranges far from
solely lodging, SMS|World XA supports online reservations
for classes and tours. Not only can a property use this feature to
capture incremental revenue, but the guest benefits from planning an
entire itinerary-based experience. “SMS|World XA breaks new ground in online reservations, it gives our clients a competitive advantage in a competitive market and reinforces PAR Springer-Miller’s position as the leading innovator of guest-centric hospitality solutions,” remarked Selwah. About PAR Springer-Miller Systems: PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at: http://www.springermiller.com/. About PAR Technology Corporation: PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world's largest restaurant chains and their franchisees for almost 30 years. Today the Company's extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR's global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company's website at http://www.partech.com/. |
Contact:
Amanda Wisell |