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Kor Appoints Michael Lorenz and Michael Doneff to Vice President
of Sales and Vice President of Marketing Respectively


 April 29, 2009 (Los Angeles)– Nicholas Clayton, President of Kor Hotel Management, a growing global presence in luxury hospitality, is pleased to announce the recent appointments of Michael Lorenz as Vice President of Sales and Michael Doneff as Vice President of Marketing for the company. Lorenz will supervise all hospitality sales activities and Doneff all marketing and branding activities for the company's entire portfolio, which includes the Viceroy, Tides and Urban Retreats collections of flagged properties, ongoing new builds and contract-managed hotels. Responsibilities will also include oversight of e-commerce developments and national sales.
“Together, Michael Lorenz and Michael Doneff bring more than 40 years of sales and marketing experience working with top-tier hotel, hospitality and lifestyle companies, and we anticipate their being vital assets as Kor continues to build a strong presence in familiar regions and new markets,” said Clayton in making the joint announcement. 
Michael Lorenz:

Lorenz joins Kor with an extensive career cultivated at prestigious hospitality firms such as Ritz-Carlton and Hyatt. Most recently he was Vice President of Sales & Marketing for IMI Living, where he oversaw and managed real estate pre-sales for five of IMI’s luxury Caribbean projects, as well as managed each property’s sales and marketing budget and successfully launched their openings.
Prior to his tenure with IMI, he worked with The Ritz-Carlton Hotel Company for seven years, initially based in Miami as Director of Sales & Marketing for The Ritz-Carlton, Cancun. His subsequent promotion to Area Director of Sales & Marketing for the Caribbean & Mexico signaled the company’s recognition of his impressive skills. In this new capacity, he managed an area-sales team of 19, oversaw regional revenue management and public relations, and was wholly responsible for marketing and advertising of all properties in the region.
Previously, Lorenz was with Williams Hospitality for six years, starting out as National Sales Manager for El San Juan Hotel & Casino. In San Juan, he was responsible for Mid-Atlantic and Southeast markets and surpassed revenue goals each year of tenure. Promotions followed, first to Associate Director of Sales for El Conquistador Resort & Country Club in Puerto Rico, where he worked both on property and from the Miami sales office.
Lorenz cut his teeth as a Sales Manager at Hyatt Regency Atlanta, focusing on local corporate and government markets, and was soon promoted to National Sales Manager for Hyatt Regency Woodfield, where he developed the hotel’s corporate market in the Midwest.
Originally from Chicago, Lorenz holds a Bachelor’s degree in Economics from the University of Northern Illinois.
Michael Doneff:

Doneff joins Kor with broad-based experience in strategic marketing and communications in the high-end lifestyle and hospitality arena, which will serve him well as he oversees branding and marketing for the hotel group’s growing collection of properties. Most recently he was Vice President Marketing for SBE in Los Angeles, where he orchestrated the successful launches and marketing for the company’s acclaimed restaurants such as Katsuya and XIV by Michael Mina, nightclubs including Hyde Lounge and Foxtail, and the recently-opened SLS Hotel at Beverly Hills.   While at SBE, Doneff oversaw all aspects of the company’s marketing and communications initiatives, including corporate and brand messaging, producing videos and collateral, and directing strategic partnerships, public relations, events and advertising.
Previously, Doneff spent 14 years as Executive Vice President of Susan Magrino Agency in New York. As co-founder of the respected public relations, marketing and event firm, Doneff was integral to the agency’s management and strategic growth while spearheading brand development services and communications campaigns for prestigious clients including The Blackstone Group’s LXR Luxury Resorts, One&Only Resorts, the repositioning of Club Med, and the launch of W Hotels for Starwood Hotels & Resorts Worldwide. 
Doneff has long been involved in marketing and communications for top-flight hospitality and lifestyle brands including The Peninsula Hotels, Sandy Lane, St. Regis Hotels & Resorts, Island Outpost, chefs Alain Ducasse and Charlie Trotter, the 2006 Michelin Guide to New York City, Dom Pérignon, Red Envelope, W Magazine, and books by Dominick Dunne, John Pawson and Albert Watson. Along the way he has produced several gala opening events and has been behind many successful strategic partnerships.
About Kor Hotel Management
Kor Hotel Management delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. The current portfolio of owned and managed properties includes two top-tier brands, Viceroy and The Tides. Viceroy Hotels, Resorts & Residences exemplify a passion for authentic, visionary design and intuitive service. Signature Viceroy amenities and services created for the brand’s diverse business and leisure guests include gourmet dining venues created by world-class chefs, and a wellness spa specializing in health, fitness and beauty programs. Current Viceroy properties include hotels and resorts in Santa Monica, Palm Springs and Miami, with forthcoming developments in Anguilla in the British West Indies; Snowmass, Colorado; Mayakoba on Mexico’s Riviera Maya; Vietnam; and Al Sowwah Island in Abu Dhabi. The Tides brand offers chic beachfront backdrops that inspire reconnection through cultural experiences delivered with style and spirit. Every Tides destination interprets indigenous cultural elements, expressed in each property’s décor, cuisine, and spa. The Tides collection includes hotels and resorts in Miami’s South Beach, Mexico’s Riviera Maya and Zihuatanejo, as well as upcoming developments on Anguilla and St. Lucia in the Caribbean.


Amy Newcomb
(212) 255-6541

Also See: Sam Nazarian's Empire of Luxury Hotels to be Called SLS Hotels; The Le Meridien at Beverly Hills to be Transformed to SLS Los Angeles, Part of Starwood's Luxury Collection / April 2007



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