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Can U-Tube It Better? — EI Contest Seeks Video Spoofs
to Promote New Line-Level Training Program

Orlando, Florida, April 24, 2009 — The American Hotel & Lodging Educational Institute (EI) is reaching out to hospitality and restaurant employees, and hospitality students, to harness their creativity and energy to produce short, amateur videos that help promote line-level training.

EI and the FreemanGroup have partnered to create three new line-level training packages for front desk agents, guestroom attendants, and restaurant servers. Known as TRAC (Train, Retain, Assess, and Certify), each program includes a trainer’s guide, five employee reference guides, training DVD, and five line-level certification vouchers.

Contestants are asked to submit brief minute-or-under videos shot on camcorders, cell phones, digital camcorders, or other recording media that feature spoof examples of how NOT to provide good service in any of the three featured training areas. These videos (Upload Here) should be funny and are designed to focus attention on why ongoing training is essential to quality service.

Contest Rules

Win $200! 

Here’s an easy, fun, video contest, and the winner gets a quick 200 dollars, PLUS their video seen through online marketing outlets WORLDWIDE. That’s right, your chance to get credit for the kind of stuff you do for fun anyway, get famous, launch a second career, get rich, go wildly out of control – well … never mind all that. Here are the rules:

  • The video should be ONE minute or LESS.
  • Shoot it on anything you like: camcorder, cell phone, still camera with 30 second video – it doesn’t have to be high quality.
  • The TOPIC is hotels or restaurants – you want to show a BAD example of service from a front desk clerk, a housekeeper or a restaurant server. Choose one, or do one for each. Think of funny stuff NOT to do in each of these jobs.
  • There is a SAMPLE clip at the end of these rules to show you what we mean.
  • Contestants should be a hotel or restaurant employee or hospitality STUDENT.
  • No branding or logos visible in your video, please. No copyrighted songs, pictures or material.
  • Make it FUNNY, but keep it PG – no swearing, nudity, or bloodshed.
  • The DEADLINE for submissions is May 29, 2009.
  • By submitting your video, you agree that EI can utilize your NAME, and the video, for marketing purposes, including social media outlets.
  • Need to gather information on the topics? Go to for information on the TRAC program (Train, Retain, Assess, Certify), which covers line-level training for front desk representative, guestroom attendant, and restaurant server; all the topics you need to work on your video! 
  • Don’t forget to UPLOAD your video for submission to YouTube in our video response section!
  • All videos will be judged on ORIGINALITY, humor, and sticking to the message – Which is … how NOT to do these jobs.

The winning video earns the creator $200, plus bragging rights and online immortality, as their video will be included in EI’s viral online marketing campaign to promote the TRAC system. Videos will play on the EI website, YouTube, Facebook, and other social networking websites. 

EI hopes to increase awareness of the TRAC program though this contest, as well as engage and involve hospitality employees in a bolder, more interactive, and entertaining marketing strategy that speaks directly to their needs and interests.

The contest deadline is May 29, 2009. Videos should be uploaded as a video response in YouTube.  For more information, including complete contest rules, visit, or call 800-349-0299.

Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.




Elizabeth Johnson
Marketing Manager


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