Daodao.com to Serve Chinese
Travelers both Domestically and Abroad
Mass., April 21, 2009 - TripAdvisor(R), the world's most popular and largest
travel community, today announced the official launch of its Chinese domain,
www.daodao.com, to provide a localized
travel research site for Chinese travelers. Daodao.com, which is derived
from a Chinese expression meaning "to arrive," is operated out of Beijing
and is led by TripAdvisor General Manager, Hao Wu. The company has already
assembled a team of more than a dozen engineers, product managers and sales
and marketing staff in the Beijing office.
"China offers a tremendous opportunity, especially for an unbiased user-generated
content leader in travel," founder and CEO of TripAdvisor, Steve Kaufer
said. "We have a great localized approach and a smart and energetic team
to help us meet the needs of the burgeoning Chinese travel market." The
World Tourism Organization predicts that by 2015, China will become the
world's top travel destination. China is also expected to have the largest
domestic tourism market in the world.**
Daodao.com features candid traveler reviews and opinions for more than
68,000 cities, 400,000 hotels, and 90,000 attractions around the world,
to help Chinese travelers plan their trips. Features like hotel reviews,
photo and video sharing, and maps, enable travelers to easily participate
in the community and share their experiences with fellow travelers from
around the world. In addition, daodao.com highlights China-related information,
including content for 18,000 hotels in China, making it one of China's
largest online hotel information platforms and the largest pure travel
review site in China.
TripAdvisor also recently launched domains to serve Portuguese-, Swedish-
and Dutch-speaking travelers. The sites, http://www.tripadvisor.com.br,
http://www.tripadvisor.se, http://nl.tripadvisor.com, are operated out
of the company's London office. TripAdvisor now operates sites for 14 countries
and content is available in 10 languages.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor,
LLC, attracts more than 32 million monthly visitors* across 14 popular
travel brands: TripAdvisor(R), www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.flipkey.com, www.frequentflier.com, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com,
www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded
sites make up the largest travel community in the world, with more than
25 million monthly visitors*, 10 million registered members and 23 million
reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded
sites cover more than one million destinations, hotels, restaurants and
attractions and operate in the U.S. (http://www.tripadvisor.com), the U.K.
(http://www.tripadvisor.co.uk), Ireland (http://www.tripadvisor.ie), France
(http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy
(http://www.tripadvisor.it), Spain (http://www.tripadvisor.es), India (http://www.tripadvisor.in),
Japan (http://www.tripadvisor.jp), Portugal and Brazil (http://www.tripadvisor.com.br),
Sweden (http://www.tripadvisor.se), and The Netherlands (http://nl.tripadvisor.com).
TripAdvisor also operates in China under the brand daodao.com (http://www.daodao.com).
TripAdvisor(R) Media Network provides travel suppliers with graphical advertising
opportunities and a cost-per-click marketing platform. Collectively, the
sites comprising the TripAdvisor Media Network have won hundreds of awards
and accolades from press and industry worldwide. TripAdvisor and the sites
comprising the TripAdvisor Media Network are operating companies of Expedia,
Inc. (Nasdaq: EXPE).
TripAdvisor and the TripAdvisor logo are registered trademarks
of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product
and company names mentioned herein may be the property of their respective
(C)2009 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix, July 2008
**Source: World Trade Organization estimate, covered
China Hospitality News, November 2008