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Announcing the Second Canadian e-Tourism Awards:

Calling Travel Enthusiasts and Tourism Professionals World-Wide

If You Use the Internet to Promote Travel to Canada, Enter the 2009 Canadian e-Tourism Awards

Niagara Falls, April 13, 2009 (during Online Revealed Canada): The Canadian e-Tourism Council, a national forum of Canadian travel marketing executives specializing in online communications, is pleased to announce the 2nd Canadian e-Tourism Awards, an innovative global awards program that recognizes individual travellers and tourism businesses for excellence in online communication supporting travel to Canada.
The Canadian e-Tourism Council, who is providing the judging panel for the awards, has a mandate to collaborate to leverage emerging media channels and web technologies in order to successfully promote Canada as a travel destination. Council members represent provincial marketing organizations, destination marketing organizations, hotels and resorts, airlines, rail companies, online travel agencies, tour companies, academics, tourism associations, spas, ski regions, parks, aboriginal tourism and media from around the country.

According to Jens Thraenhart, Founder and President of the Canadian e-Tourism Awards and Founder and Immediate Past Chair of the Canadian e-Tourism Council, "This awards program is not limited to business. This is the only e-tourism awards program that recognizes individuals for telling their travel stories online."   Many travellers share their stories, photos, and even videos about their travel experiences on the internet.  This information is widely used and trusted by consumers in their travel research. We want to salute the most intriguing and exciting moments of travellers' vacations and explorations in Canada.” 
"The Canadian e-Tourism Awards will recognize individual travellers who create engaging online Canadian travel stories – told through words, photos or video on social networks or individual websites and blogs – and businesses that prove innovation, creativity and results in marketing Canadian travel experiences", says 2009 Canadian e-Tourism Awards Chair Carol Alderdice of Tourism New Brunswick.

The Canadian e-Tourism Awards are now open to individuals and businesses – in a host of categories – who feature, market, or sell a Canadian destination, product, attraction, or experience. Award criteria and applications are now available online at   The awards are produced by Chameleon Strategies, and the website is hosted by REZGO and will feature online nominations and voting by individuals and businesses online.  Entries will be accepted until midnight EDT, June 30th, 2009. 

Unlike other awards programs, nominations are free of charge a as the entry fee of $95 is waived for the second time in a row, and consumers can nominate and vote on all entries.

The judging will be done by the online communities and the top 5 from each category will be judged by the Canadian e-Tourism Council.  Unique to the Canadian e-Tourism Awards, the individual who nominates the "Best in Show" winner will receive special recognition.

Sponsor support for the awards will enable the Canadian and international public to vote online for their favourite Canadian travel websites and campaigns from the entered finalists of the awards competition. This public input will figure importantly in the e-Tourism Council's selection of the best overall entry.

How to Enter
Apply now through June 30th, 2009 at Individual traveller and business entries will be judged for quality and the impact of their contributions. Individual entry is open to anyone who raises awareness and interest in Canada online, through content that can include their personal travel experiences told through stories, photos, or videos. These can be posted on a personal blog or community sites. Business entries are open to companies that promote Canada online, whether they are based in Canada or outside its borders.
1. Best Website
2. Best Online Campaign
3. Best Innovation / Use of Technology
4. Best Tourism Industry Blog
5. Best Social Media Application
6. Best Mobile Application
7. Best Canadian Destination Online
8. Most Engaging Story
9. Most Captivating Photo
10. Most Experiential Video
11. Most Inspirational Blog

About the Canadian e-Tourism Awards 
Founded by Jens Thraenhart, former Executive Director of E-Marketing & CRM at the Canadian Tourism Commission, the Canadian e-Tourism Awards honour the best in Canadian travel experience articulation and information presence online, created by individuals and businesses around the world. Self-nominated and judged by the public and members of the Canadian e-Tourism Council, winners will be recognized online, in a lavish online ceremony on Facebook ( and Twitter (@etourismawards).

For more information or to nominate work, visit or contact  Carol Alderdice (carol.alderdice at, the 2009-2010 Chair of the Canadian e-Tourism Awards.
Media contacts: 
Jens Thraenhart, Chameleon Strategies (Founder and President, Canadian e-Tourism Awards &
Founder and Immediate Past Chair, Canadian e-Tourism Council)
Carol Alderdice, Tourism New Brunswick (2009-2010 Chair, Canadian e-Tourism Awards)
Aaron Nissen, Travel Alberta (2009-2010 Co-Chair, Canadian e-Tourism Council)
Rick Gaunt, Tourism Manitoba (2009-2010 Co-Chair, Canadian e-Tourism Council)
A list of current Canadian e-Tourism Council members is online at


Carol Alderdice


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