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Cindy Lew Named Director of Marketing at the Don CeSar Beach Resort,
A Loews Hotel, in St. Pete Beach, Florida

ST. PETE BEACH, Fla. -- The Don CeSar Beach Resort, A Loews Hotel -- Florida’s Legendary Pink Palace since 1928 -- proudly announces Cindy Lew as the new director of marketing. Lew’s responsibilities include generating sales and marketing strategies for the sales, catering, conference service and reservations departments.

Before joining the Don Cesar team, Lew served as the director of marketing at the Loews Denver Hotel. Lew has 13 years of experience with Loews Hotels, starting her path with the company in 1996 as a sales manager at The Loews New York Hotel. In November 2003, she became the interim director of marketing at Loews Beverly Hills Hotel and continued her career as the creative director and director of national accounts at Loews Santa Monica Beach Hotel. As developer of several programs adopted company wide, a recipient of the Loews Hotels Marketer of the Year and Sales Manager of the Year awards, Lew has been dubbed the company’s “creative conscious” by John Thacker, the managing director and regional vice president for Loews Hotels.

Prior to her experience with Loews Hotels, Lew worked as the director of sales and marketing at The Viceroy in Santa Monica. She also held the position of west coast regional director of corporate travel for Accor International Hotels, a chain with more than 4,000 properties worldwide. 

Renewed commitment to the renowned resort allows guests continual enjoyment of the gracious service preserved from the Great Gatsby Era of pampering. Sugar-sand beaches, a brand-new, full-service spa, sunset boat trips and Four-Diamond dining await visitors who return season after season. Blending European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear, the romantic legend exemplifies the grandness of America’s traditional beach resorts and is the only historic resort on Florida’s Gulf Coast.

To experience an unparalleled resort, call the Don CeSar Beach Resort, A Loews Hotel at (800) 282-1116 or direct (727) 360-1881 or visit


Sarah Murov, Director of Public Relations, Florida Resorts
Loews Hotels / 305-604-3905

Also See: Loews Hotels Now Operating The Don CeSar Beach Resort & Spa Under a Long-term Management Contract / December 2003



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